Fri.Mar 08, 2024

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The Power of Media: How Traditional and Social Media Influence the US Electorate 

Onclusive

Discover the power of traditional and social media in impacting the US electorate. Onclusive’s deep dive into media influence.

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Build Your Brand With Effective Storytelling

The Hoyt Organization

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? The answer lies in the power of storytelling. As humans, we are hardwired to respond to stories.

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Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands

Onclusive

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

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How to Build Consumer Relationships that Span Economic Uncertainties

5W PR

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. These building blocks can help brands maintain customer relationships when times get tough.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Social media updates: Facebook Messenger encryption, TikTok’s ‘add to music app’ and LinkedIn axes lookalike audiences

Prohibition

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Find out the latest updates that could impact your strategy below. Facebook Messenger Encryption A new addition to Facebook messenger is default end-to-end encryption for personal messages and calls. Messenger previously allowed users to manually turn this on, however, this option will now be the default.

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Media Musings: An Ex-Editor’s Guide to Pitching: Founder of Opinioned Jake Meth

The Hoffman Agency

In public relations, pitching journalists is what we spend much of our time on. It’s a delicate alchemical process, a mix of sales, storytelling, writing and psychology. However, there’s no one way to pitch a story, no magic formula. But there are things you can do to maximize your chances that your target opens and reads your pitch. Jake Meth – now the founder of Opinioned and former commentary editor at Fortune – works to help his clients place op-eds in top media.