Fri.Mar 14, 2025

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The Art of Storytelling in Travel Publicity: How Destinations Are Winning Hearts with Compelling Narratives

Ronn Torossian

Learn how destinations use storytelling in travel publicity to create emotional connections and inspire travelers through authentic narratives and experiences The post The Art of Storytelling in Travel Publicity: How Destinations Are Winning Hearts with Compelling Narratives appeared first on.

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Cognitive dissonance: How LLMs might change PR and communications [Public Relations Review Podcast]

Sword and the Script

If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!

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PRWeek Awards and NYSE appearance show an industry at the top of its game

Steve Barrett on PR

From ringing the Opening Bell at NYSE to celebrating a wonderful actress and disability activist to crowning the winners of the Oscars of PR, PRWeek had a big and important few days.

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Icy Relations: How the Media Framed the Canada vs. USA 4 Nations Final

Agility PR Solutions

The Canada-USA rivalry is one of the fiercest in international sports, defined by decades of intense competition, particularly in hockey. But while the battle for supremacy on the ice has always been intense, the 4 Nations Face-off Final took on a significance far beyond sports. In an era of rising geopolitical tensions, the game became […] The post Icy Relations: How the Media Framed the Canada vs.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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The Role Of AI in Digital Marketing

5W PR

Artificial Intelligence continues to reshape the digital marketing landscape, bringing unprecedented capabilities to businesses of all sizes. According to recent data from Statista, global AI spending in marketing is projected to reach $107.5 billion by 2028, marking a significant shift in how companies approach their marketing strategies. This technology has moved beyond simple automation, now offering sophisticated solutions for paid advertising, customer analysis, and personalized marketing c