Wed.Dec 18, 2024

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The Role of Tech PR in Crisis Management: Lessons from Silicon Valley

Ronn Torossian

Navigate tech crisis management through transparency, swift response, and trust rebuilding strategies that protect brand reputation in the fast-evolving digital landscape. The post The Role of Tech PR in Crisis Management: Lessons from Silicon Valley appeared first on.

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Case study: How storytelling creates meaningful connections that lead to action

Agility PR Solutions

Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Soluti

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How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty

5W PR

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.

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The power and pitfalls of crisis PR: How companies can navigate public relations disasters

Agility PR Solutions

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster. Crisis PR, when executed correctly, can help restore a brands […] The post The power and pitfalls of crisis PR: How companies can navigate public relations disasters first appeared on Agility P

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Influencer Marketing for Indie Games: Strategies for Reaching Niche Gamers

5W PR

In the bustling realm of indie game development, where competition is fierce and visibility is paramount, effective video game marketing strategies can be the difference between a cult classic and a forgotten title. One such strategy that has proven to be highly effective is influencer marketing. Understanding Influencer Marketing Influencer marketing involves collaborating with individuals who have a significant following within a specific niche.

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Journalist Spotlight | Interview with Professor Ross Fitzgerald AM, Columnist for The Australian

Medianet Australia

Professor Ross Fitzgerald was born in Melbourne on 25 December 1944. Since the death of his wife, Lyndal Moor, five years ago, he has lived alone at Greystoke, an 1898 terrace in the Sydney suburb of Redfern.

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2024 Recap: Elevate Your PR and IR Game with Our Must-Watch Webinars

Notified

This year, we hosted a series of webinars packed with practical tips, real-world insights and expert advice. Whether you work in public relations or investor relations , weve got you covered.

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Where Do #Journorequests Come From [Data Study]

Buzzstream

With all the conversations around HARO/Connectively closing, PRs can still use #journorequests on social media as a reliable alternative to HARO. However, as I started gathering the data for this post, I realized that media request hashtags on X arent as international as I thought. In this analysis, Ill break down media request usage on X and then discuss the distribution with some journalists and PRs.

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Maxim Behar: Political discussions must be public

Maxim Behar

Host (Lora Indzhova): The show "Your Day" continues, dear viewers. Today, I have the pleasure of stepping into the political arena with PR experts Maxim Behar and Assoc. Prof. Alexander Hristov. Hello, gentlemen, and welcome! Maxim Behar: Good morning! Host: I'm glad to see you. As we navigate the political terrain, looking at statements, claims, meetings, and negotiation teams, where are we headed?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Why Link Building Will Look Radically Different in 2025

Buzzstream

2024 was one of the most turbulent years in SEO history. A culmination of six events combined that signaled the growing importance in brand and weakened the case for many traditional link building strategies. And before you dismiss this post as a sales pitch, we have a lot of customers who use our tool for traditional link building. Nevertheless, the evidence is hard to ignore.

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