Buzzstream

JULY 10, 2024

I’ll admit that when I was freelancing, someone asked me to do some ABC link exchanges for them, and I embarrassingly told them I didn’t know how. (I didn’t even know what the term was.) Hopefully, this reflected my sole focus and experience on building backlinks naturally vs my naivety, though it was perhaps a little of both. So, I was determined to learn everything I could about them.

SEO 117

SEO Guidelines Banking Google 117

Agility PR Solutions

JULY 10, 2024

It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm Bridge Partners finds most leaders undeterred in their DEI missions—nearly three-quarters (72 percent) of C-suite […] The post Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New res

Trends 113

Trends Publicity 113

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. James immediately struck me as not only an approachable guy but someone who really, really knew his stuff. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

Agility PR Solutions

JULY 10, 2024

For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their brick-and-mortar store as a last thought when it comes to business promotion. We […] The post 5 ways to take your in-store PR strategy to the next level In 2024 appeared first on Agility PR Solutions.

Strategy 101

Strategy Retail Brand Branding 101

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Prohibition

JULY 10, 2024

In the digital age, influencer marketing has become crucial to brand strategy. Leveraging the popularity and credibility of influencers allows brands to reach target audiences in more personal and engaging ways. However, the consequences can be detrimental when brands collaborate with the wrong influencers – leading to a poorly executed campaign.

Marketing 62

Marketing Fashion Financial Reputation 62

Contently - Strategy

JULY 10, 2024

Editors who’ve experimented with generative AI for spinning articles from whole cloth know its fondness for “rich tapestry” metaphors. Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” It’s unsurprising that AI leans heavily on cliches.

Analysis 52

Analysis How To Content Marketing SEO 52

Katie Paine's Measurement Blog

JULY 10, 2024

1. Call it Research instead of “Measurement” Measurement is often seen as a way to justify one’s existence. But if leadership sees it as “research to make better decisions,” or “necessary to determine cost effectiveness,” it stays in the budget. 2. Refuse to make decisions without data Whether you are planning future strategy, deciding when to send out an email or figuring out what type of content to create, use data to make your decisions.

Measurement 52

Measurement Survey Leadership Employee 52

Notified

JULY 10, 2024

Join us live Tuesday, July 16 th at 11am EST/8am PST/4pm BST to learn the latest best practices for tailoring IR communications, integrating AI and establishing trust. You can register here. Can’t attend live? Register anyway and we’ll send you the recording.

Communications 52

Communications 52

PR Fuel

JULY 10, 2024

Did you know it can take over five impressions before people start remembering your brand? Generating online brand visibility can help you linger in a consumer’s mind. When they want to purchase your product or service in the future, Read More The post Press Release Site: Maximize Visibility & Amplify Your Brand Message appeared first on eReleases.

Brand 52

Brand Branding Consumer Blogging 52

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal