Agility PR Solutions

JULY 10, 2024

It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm Bridge Partners finds most leaders undeterred in their DEI missions—nearly three-quarters (72 percent) of C-suite […] The post Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New res

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Buzzstream

JULY 10, 2024

I’ll admit that when I was freelancing, someone asked me to do some ABC link exchanges for them, and I embarrassingly told them I didn’t know how. (I didn’t even know what the term was.) Hopefully, this reflected my sole focus and experience on building backlinks naturally vs my naivety, though it was perhaps a little of both. So, I was determined to learn everything I could about them.

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Agility PR Solutions

JULY 10, 2024

For brands wanting to improve their PR game, taking your strategy in-store could be the key to boosting high-street viability and increasing in-store footfall. As we continue to operate in a digitalised retail sector, more brands than ever before are viewing their brick-and-mortar store as a last thought when it comes to business promotion. We […] The post 5 ways to take your in-store PR strategy to the next level In 2024 appeared first on Agility PR Solutions.

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Strategy Retail Branding Brand 105

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. James immediately struck me as not only an approachable guy but someone who really, really knew his stuff. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JULY 10, 2024

Every business needs a unique value proposition to carve a unique niche for itself and appeal to its target audience. These days, value propositions are perhaps best demonstrated with the use of a compelling explainer video. But how can you make sure your message is as succinct, persuasive, and effective as you need it to […] The post Value proposition videos: 10 tips for success appeared first on Agility PR Solutions.

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Contently - Strategy

JULY 10, 2024

Editors who’ve experimented with generative AI for spinning articles from whole cloth know its fondness for “rich tapestry” metaphors. Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” It’s unsurprising that AI leans heavily on cliches.

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Katie Paine's Measurement Blog

JULY 10, 2024

1. Call it Research instead of “Measurement” Measurement is often seen as a way to justify one’s existence. But if leadership sees it as “research to make better decisions,” or “necessary to determine cost effectiveness,” it stays in the budget. 2. Refuse to make decisions without data Whether you are planning future strategy, deciding when to send out an email or figuring out what type of content to create, use data to make your decisions.

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Notified

JULY 10, 2024

Join us live Tuesday, July 16 th at 11am EST/8am PST/4pm BST to learn the latest best practices for tailoring IR communications, integrating AI and establishing trust. You can register here. Can’t attend live? Register anyway and we’ll send you the recording.

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Communications 52

PR Fuel

JULY 10, 2024

Did you know it can take over five impressions before people start remembering your brand? Generating online brand visibility can help you linger in a consumer’s mind. When they want to purchase your product or service in the future, Read More The post Press Release Site: Maximize Visibility & Amplify Your Brand Message appeared first on eReleases.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media