Agility PR Solutions

NOVEMBER 6, 2024

Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create long-lasting, meaningful bonds with customers. For example, even in sectors like credit card marketing, where […] The post The power of purpose-driven branding in building emotional connections—and 6 steps to embracing it for your brand

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Branding Brand Examples Strategy 96

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Companies can create a campaign that effectively reaches players and drives sales by understanding the target audience, defining the USP, setting clear objectives, and utilizing the

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Video How To Marketing Television 78

Agility PR Solutions

NOVEMBER 6, 2024

In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved dramatically in response to digital transformation. The rise of social media, the increasing importance of content […] The post The evolving landscape of B2B PR: Embracing digital transformation appeared first on Agility PR Solutions.

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Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. So, being a super fan of Siege Media, I wanted to get the inside scoop on how the strategy works, the challenges, and the tactics behind its success.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

NOVEMBER 6, 2024

A digital crisis can spread faster than ever. Social media amplifies public scrutiny, while algorithms prioritize shocking content, making reputational damage swift and severe. In times of intense pressure, companies must act quickly but thoughtfully. Successful crisis management in the digital era demands a mix of real-time responsiveness and long-term planning.

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Agility PR Solutions

NOVEMBER 6, 2024

Customer experience management plays a vital role in ensuring your customers have a positive experience at every interaction with your brand. It involves carefully managing the customer journey to build stronger relationships and develop trust. In this guide, we will cover the fundamentals of customer experience management, its role in enhancing business growth, and the […] The post Customer experience management—why you need it, best options, and common challenges appeared first on Agili

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Medianet Australia

NOVEMBER 6, 2024

Hi Jayde! Thanks again for your time! Firstly, congratulations on your new role! Can you tell me more about what it’s like being the Head of Digital for Lifestyle at Are Media? What does a typical day entail?

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Medianet Australia

NOVEMBER 6, 2024

When you think of ‘sentiment analysis’, there are two words that probably come to mind – “good” and “bad”, and somewhere in between. But there is so much more to giving something a thumbs up or thumbs down.

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