Wed.Aug 07, 2024

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The beneficial role of agile certifications in PR career advancement

Agility PR Solutions

The present-day world of public relations is a fast-paced industry where career advancement necessitates staying at the top. In various fields, including PR, agile methodologies are becoming progressively more and more popular. To boost their skills and marketability, professionals have turned to online courses that provide agile certifications as invaluable resources.

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Why PR Pros Need to Learn Digital Analytics

Axia PR

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value. Public relations professionals are increasingly required to demonstrate the impact of their campaigns and initiatives. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics.

Analytics 124
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Maximizing your thought leadership bullhorn: How to boost reach and ROI

Agility PR Solutions

Congratulations. You have an incredibly original and smart thought leadership content piece. So now what? Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it’s only half the battle. The most effective efforts go beyond ‘what’ you want to share and focus on ‘how’ to […] The post Maximizing your thought leadership bullhorn: How to boost reach and ROI appeared first on Agility PR Solutions.

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Session Presenters Provide Sneak Peek of PRSA’s ICON 2024

PRSay

Find more information about the largest gathering of public relations and communications professionals here. During a virtual Town Hall on July 31, PRSA members received a sneak preview of the robust programming available at ICON 2024 at the Anaheim Marriott in Anaheim, Calif., this Oct. 15-17. PRSA Board Chair Joseph Abreu, APR, and CEO Linda Thomas Brooks presided over the session.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How influencer marketing is shaping the recruitment landscape

Agility PR Solutions

They have changed the way we shop. They have revolutionized the way we listen to (and follow) tips and advice. They keep us company, make us laugh, and create huge communities of like-minded people. Who are we talking about? Influencers, of course. And while they have undoubtedly brought about these changes to our daily lives […] The post How influencer marketing is shaping the recruitment landscape appeared first on Agility PR Solutions.

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The Olympics are getting a LOT of engagement

NewsWhip

We’re now into the second week of Olympics coverage, and it’s fair to say the games have grabbed people’s attention. Even in a vacuum, 45 million engagements still sounds like a lot, but put into context with the other big sporting events of the summer the Olympic Games are truly in a class of their own. The Euros and the Copa America both took place earlier in the summer, and English-language coverage received 9.7 million engagements and 2.3 million engagements respectively.

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Are You a Plumber or a Poet? AI, Purpose and Leadership With Harvard’s Ranjay Gulati

Stern + Associates

How can leaders engage people both rationally and emotionally? In this episode of Minds Worth Meeting, Whitney Jennings and Justin Louis sit down with Harvard Business School professor Ranjay Gulati. We talk about corporate purpose, artificial intelligence leadership and Ranjay shares the inspiring story of how his mother’s passion became a global success story.

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Social Media Updates: AI Takeover, Threads Updates and Reddit Misinformation

Prohibition

As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates. AI takeover In an interview, Meta CEO Mark Zuckerberg declared that AI content will one day takeover our social feeds. Zuckerberg commented: “Every part of what we do is going to get changed in some way [by AI]” He argued that many of our feeds have already shifted from personalised content from our peers to c

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Mastering SEO in Large Companies with Gus Pelogia

Buzzstream

I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. Gus is the SEO Product Manager at Indeed, a job site with over a million unique pages. That’s a lot of project management and a lot of wrangling developers. But before that, he worked at an agency. Before moving to BuzzStream, I only worked at agencies, minus a brief in-house job with limited dev involvement.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Putting a Face on the Firm: The Real Key to Brand Visibility

Stern + Associates

A common refrain from marketing leaders at consulting and services firms is that if you removed the names from their website and those of their competitors, you’d struggle to tell them apart. The people who make this observation aren’t wrong – even the largest consulting firms (and, admittedly, most PR firms, too) face this issue. But while a distinctive website is valuable, it’s not the most crucial factor in building brand visibility and authority.

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Beyond the Jitters: Embracing the Post-Grad Leap Into Digital PR

The Hoffman Agency

Search, search, search … secure. Finding a job that fits your career goals and plans right out of college was more challenging than I thought. How are all these business majors landing jobs so quickly?! That was often all I thought about while entering my last semester of college as a mass communications major. I could not understand the world of job searching, especially being so new to it.

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Don’t Panic: 7 Steps to Take If Your SEO Rankings Dropped

Contently - Strategy

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while, it hits page one in the SERP. It drives traffic, and everything goes according to plan. And then, possibly out of nowhere, your SEO rankings drop dramatically—and with it, your site traffic begins to fall.

SEO 55
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Music video for "Runaway" by Maxim Behar now on YouTube

Maxim Behar

The long-awaited music video for PR expert Maxim Behar's hit song " Runaway " is now out. The musical project, which carries motivating and powerful messages about personal growth, gained hundreds of views just hours after its premiere. Created at the M3 Communications Group, Inc. studio by the talented designer and video director Kristian Nedelchev, the video is now live on YouTube and all other video platforms.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Journalist Spotlight | Interview with Adelaide Miller, Investigative Reporter for ABC Four Corners

Medianet Australia

Today, Medianet is joined by Adelaide Miller, Investigative Journalist for the ABC. Here, Adelaide speaks on her body of work, and gives a glimpse into her current media diet and cycle.