Wed.Jan 08, 2025

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The Future of Fintech Marketing: Trends to Watch in 2025

Ronn Torossian

Explore key fintech marketing trends for 2025, from AI-powered personalization and voice marketing to metaverse integration, embedded finance and sustainable practices. The post The Future of Fintech Marketing: Trends to Watch in 2025 appeared first on.

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PR campaigns that transform climate data into global climate action

Agility PR Solutions

As climate change is no longer a faraway threat but rather a live crisis in the present, public relations campaigns become more and more critical. Converting raw climate data into meaningful and actionable global initiatives requires more than scientific reports. It almost demands that it become global storytelling, relatable, and mobilizing. A PR campaign is […] The post PR campaigns that transform climate data into global climate action first appeared on Agility PR Solutions.

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Switching from Link Building to Digital PR with Sage Singleton

Buzzstream

Many are realizing that old-fashioned link building just isn’t enough these days. Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” One of the brands making this switch has been Clearlink. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.

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Dear journalists: We’re sorry for all the bad pitches—and 6 ways PR promises to improve

Agility PR Solutions

Lets face it: youve seen some terrible pitches. PR pros have hit send on press releases about products youd never cover, addressed emails to Dear [Insert Random Name Here], and pitched stories so irrelevant, you wondered if theyd mixed up their media lists entirely. On behalf of PR professionals everywhere: were sorry. But lets dig […] The post Dear journalists: Were sorry for all the bad pitchesand 6 ways PR promises to improve first appeared on Agility PR Solutions.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Brand Public Relations: Ways to Leverage More Brand Exposure

PR Fuel

According to Internet Retailing, a whopping 32% of customers will dig into what others are saying about your brand before making a purchase. Think of it as the modern-day equivalent of asking your neighbor which toaster is the best — except now, your potential customers are asking the entire inter… Read more The post Brand Public Relations: Ways to Leverage More Brand Exposure appeared first on eReleases.

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NRPR Group Thrives in 2024 as the Agency Doubles Down on Long-Lasting Relationships with Trusted Clients

NRPR Group

As one of L.A.s Top PR Agencies for 10+ Years, NRPR Group Wraps the Year With High Hopes for 2025 […] The post NRPR Group Thrives in 2024 as the Agency Doubles Down on Long-Lasting Relationships with Trusted Clients appeared first on NRPR Group.

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Mastering communications and PR in the changing automotive industry

Agility PR Solutions

Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030. This underlines why public relations are essential for brand management and customer satisfaction. Effective communications help companies navigate disruptions and maintain […] The post Mastering communications and PR in the changing automotive industry fi

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How Data Analytics is Revolutionizing CPG Marketing Strategies

5W PR

The Consumer Packaged Goods (CPG) industry, once reliant on traditional marketing tactics, is undergoing a radical transformation driven by data analytics. By harnessing the power of data, CPG companies are gaining unprecedented insights into consumer behavior, market trends, and campaign performance. This data-driven CPG marketing approach enables them to make more informed decisions, optimize operations, and ultimately drive growth.

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Five Causes to Change Bulgaria

Maxim Behar

To be honest, I'm tired of "patriotic" slogansBulgaria above all, Bulgaria on three seas, let's fight for our Bulgaria, and whatnotspewed from the mouths of people who have not earned a single lev in their lives with labor that pays salaries or adds value. And at the outset, I want to sayI love Bulgaria a lot, but not as it is now. More than ever, I want it changed, better, and more successful.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Joey Left His Gloves in Sofia…

Maxim Behar

I received a strange email from the rabbi of Chabad in Sofia. He asked to meet him and a man whose name meant nothing to me, as he wrote, "to do business together. He works for the famous company Manowar and wants to meet you," the email read. So, I put it in my schedule as a meeting with a representative from Manowar. It sounded like a recruitment company (a fleeting association with the global company Manpower, perhaps), and I expected a long conversation where someone would be offering me the

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