Ronn Torossian
SEPTEMBER 4, 2024
In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity. For businesses seeking to build lasting relationships with customers, authenticity is no longer a luxury but a necessity.
Stern + Associates
SEPTEMBER 4, 2024
Successfully leading a business in the AI-heavy digital age requires a new mindset. In this episode of Minds Worth Meeting , Justin Louis sits down with University of California Santa Barbara professor and Technology Management department chair, Paul Leonardi. We talk about how to cultivate a digital mindset and why it’s so important to do so, he shares strategies for helping employees succeed with generative AI and tells us how to keep digital exhaustion at bay.
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Contently - Strategy
SEPTEMBER 4, 2024
I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.
Agility PR Solutions
SEPTEMBER 4, 2024
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to rebuild trust after regulatory violations. However, it was widely criticized as insincere and failed […] The post 20 cannabis PR campaigns that failed—and why they couldn’t generate any buzz appeared first on Agility PR Solution
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Lauri Pehar Borsh
SEPTEMBER 4, 2024
In today’s fast-paced world of digital marketing, businesses must optimize their online brand presence to remain competitive. There are numerous strategies to consider, from social media to search engine optimization, when it comes to managing our online presence. Most companies don’t realize that there are shocking truths behind some of these so-called ‘digital brand […] The post The Shocking Truth About Digital Brand Management Strategies appeared first on Laurie Pehar
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
SEPTEMBER 4, 2024
One of the most stressful times of the year for many parents is the back-to-school season. According to 5WPR’s recent survey , a significant 66% of parents find this period particularly taxing on their mental health, as they navigate financial costs, changes in daily routines, and the social pressures their children face. While the back-to-school season may intensify these stressors, it’s important to recognize that many of these challenges extend far beyond just a few weeks in the late summer
Agility PR Solutions
SEPTEMBER 4, 2024
The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now. This silence mandate has been building up in […] The post As election politics heat up, Americans still want business to stay quiet on public policy—what do they want brands to chime in on instead?
Culpwrit
SEPTEMBER 4, 2024
By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career The post From Producing Events To Managing P
Buchanan PR
SEPTEMBER 4, 2024
On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We suspended your account. Your Facebook account was suspended because your Instagram account luongthitraly44391 doesn’t follow our rules. You have 180 days left to appeal. Log into your linked Instagram account to appeal our decision. Not only was I alarmed to have my account suspended, but I had never seen that Instagram account before.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Medianet Australia
SEPTEMBER 4, 2024
Today, Medianet is excited to feature Lauren Rouse, an overseas-based Australian freelance journalist. After a successful tenure at Pedestrian Group, Lauren has decided to pivot to freelance journalism to grow her career and pursue her passion for writing. Despite the challenges of transitioning to freelancing in a competitive industry, Lauren’s rich background in writing for both Australian and international publications brings a unique perspective on content creation and media production.
Notified
SEPTEMBER 4, 2024
Creating an engaging press release means connecting with your audience right from the start. The key? Lead with what they care about most - the benefits.
Buzzstream
SEPTEMBER 4, 2024
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel together. Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Maxim Behar
SEPTEMBER 4, 2024
He casually walks into a tiny downtown restaurant, holding his folded trench coat over his arm while gripping the handrail with the other hand as he climbs the narrow stairs. From his curious gaze and eyes looking around every corner of the restaurant, it's easy to tell he's Israeli. But it's not so easy to realize that you're actually in the presence of a true genius—one you don't come across often, or perhaps, ever!
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