Ronn Torossian

SEPTEMBER 4, 2024

In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity. For businesses seeking to build lasting relationships with customers, authenticity is no longer a luxury but a necessity.

Branding 195

Branding Brand Consumer 195

Stern + Associates

SEPTEMBER 4, 2024

Successfully leading a business in the AI-heavy digital age requires a new mindset. In this episode of Minds Worth Meeting , Justin Louis sits down with University of California Santa Barbara professor and Technology Management department chair, Paul Leonardi. We talk about how to cultivate a digital mindset and why it’s so important to do so, he shares strategies for helping employees succeed with generative AI and tells us how to keep digital exhaustion at bay.

Strategy 132

Strategy How To Meeting Technology 132

Agility PR Solutions

SEPTEMBER 4, 2024

Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to rebuild trust after regulatory violations. However, it was widely criticized as insincere and failed […] The post 20 cannabis PR campaigns that failed—and why they couldn’t generate any buzz appeared first on Agility PR Solution

Publicity 86

Publicity 86

Lauri Pehar Borsh

SEPTEMBER 4, 2024

In today’s fast-paced world of digital marketing, businesses must optimize their online brand presence to remain competitive. There are numerous strategies to consider, from social media to search engine optimization, when it comes to managing our online presence. Most companies don’t realize that there are shocking truths behind some of these so-called ‘digital brand […] The post The Shocking Truth About Digital Brand Management Strategies appeared first on Laurie Pehar

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Strategy Branding Brand Engineering 78

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

SEPTEMBER 4, 2024

Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can transform your approach to event invitations and help you effectively create an invitation […] The post How media monitoring can enhance your event invitation strategy appeared first on Agility PR Solutions.

Strategy 86

Strategy Media Tools Blogging 86

Agility PR Solutions

SEPTEMBER 4, 2024

The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now. This silence mandate has been building up in […] The post As election politics heat up, Americans still want business to stay quiet on public policy—what do they want brands to chime in on instead?

Policies 86

Policies Branding Brand Publicity 86

Contently - Strategy

SEPTEMBER 4, 2024

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Culpwrit

SEPTEMBER 4, 2024

By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career The post From Producing Events To Managing P

Education 89

Education Publicity Marketing 89

Buchanan PR

SEPTEMBER 4, 2024

On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We suspended your account. Your Facebook account was suspended because your Instagram account luongthitraly44391 doesn’t follow our rules. You have 180 days left to appeal. Log into your linked Instagram account to appeal our decision. Not only was I alarmed to have my account suspended, but I had never seen that Instagram account before.

Facebook 69

Facebook How To Instagram Social Media 69

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Later, we also got to speak on a link-building panel together. Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed.

International 62

International Internal Digital PR Course 62

Maxim Behar

SEPTEMBER 4, 2024

He casually walks into a tiny downtown restaurant, holding his folded trench coat over his arm while gripping the handrail with the other hand as he climbs the narrow stairs. From his curious gaze and eyes looking around every corner of the restaurant, it's easy to tell he's Israeli. But it's not so easy to realize that you're actually in the presence of a true genius—one you don't come across often, or perhaps, ever!

How To 52

How To Energy Travel YouTube 52

Medianet Australia

SEPTEMBER 4, 2024

Today, Medianet is excited to feature Lauren Rouse, an overseas-based Australian freelance journalist. After a successful tenure at Pedestrian Group, Lauren has decided to pivot to freelance journalism to grow her career and pursue her passion for writing. Despite the challenges of transitioning to freelancing in a competitive industry, Lauren’s rich background in writing for both Australian and international publications brings a unique perspective on content creation and media production.

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Interviews Journalism Writing Internal 52

Notified

SEPTEMBER 4, 2024

Creating an engaging press release means connecting with your audience right from the start. The key? Lead with what they care about most - the benefits.

Writing 52

Writing Publicity 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching