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Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.
Artificial intelligence is everywhere these days, from the chatbots that answer customer questions online to the algorithms that shape our social media feeds. Now, it’s rapidly transforming how PR professionals approach one of their most critical tasks—media outreach. While AI and automation promise to make outreach faster and more efficient, they also raise questions about […] The post Navigating PR in the AI era: How automation is transforming media outreach appeared first on Agility PR
According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a region more complex than many imagine. Despite Asia-Pacific’s enduring status as a global driver of economic growth, multinationals continue to misunderstand the region, often by a wide margin. Two sessions hosted by the Public Relations and Communications Association (PRCA) in October, which I moderated, highlighted the challenges communications professionals face and proposed some ways to
Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a region more complex than many imagine. Despite Asia-Pacific’s enduring status as a global driver of economic growth, multinationals continue to misunderstand the region, often by a wide margin. Two sessions hosted by the Public Relations and Communications Association (PRCA) in October, which I moderated, highlighted the challenges communications professionals face and proposed some ways to
This blog is provided by the IPR Measurement Commission. A large percentage of what many PR and communications professionals do these days is “issues management” – a mix of crisis prevention, persuasion and strategic messaging.
In the ever-evolving world of social media marketing, staying ahead of the curve means embracing new tools and strategies. From Metas expanded AI-powered Advantage suite, to TikToks revamped Academy and automated Smart+ targeting, platforms are rolling out innovations designed to make advertising more effective. LinkedIn and X are also introducing features to streamline campaign set-up for marketers.
IPR is featuring research and some of the many Native American pioneers who have had an impact on the world in celebration of Native American Heritage Month. Janet McCloud was born on the Tulalip Reservation on March 30, 1934.
Sylvia Theisen is a psychotherapist-turned-coach who specializes in helping women regain their “midlife mojo.” With a strong background in social work, psychotherapy, and coaching, Sylvia has dedicated her life to empowering women over 50 to rediscover themselves and find new purpose. She launched her coaching business during the pandemic to address the rising need for guidance, personal growth, and reinvention, and has since become a beacon for women navigating midlife transitions.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In this digital era, where information travels at lightning speed, public relations has become more essential than ever. PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. A cornerstone of effective PR is stakeholder engagement.
On this segment on Good Day DC, I share tips, hacks, and recipes for easy stress-free Thanksgiving entertaining. Full segment coming soon… recipes below Stuffing Muffins Ingredients 3 tablespoon Butter 1 Large Onion 3 Celery Stalks 1 Egg 1 ½ cups Chicken Broth 1 box Turkey flavor Stovetop (or store brand) Stuffing Instructions Preheat oven to 375 degrees and spray muffin tin with cooking spray.
This blog is provided by the IPR Measurement Commission From studying communication science in the late 1980s and early 1990s, to working in the field of measurement and evaluation of public communication since the 1990s as a practitioner and educator, I have seen many fads and fundamental changes in our field.
Last week, The Guardian announced they would no longer be posting on Elon Musk’s X, citing concerns about the proliferation of far-right propaganda and conspiracy theories on the site. The Guardian is not the only organisation to make this decision, with Balenciaga, the Berlin Film Festival, Best Buy and 3M also choosing to leave the site, amongst many others.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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