Tue.Apr 01, 2025

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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 158
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CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?

The Resolution Blog

Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?

Fashion 156
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10 essential PR metrics every brand should track for success

Agility PR Solutions

If youre not measuring your PR efforts, youre operating without clear insight. This means you might waste resources on campaigns that dont deliveror struggle to know if your strategies are actually working. Thankfully, you can turn things around by creating a consistent tracking schedule. And, implementing the insights you uncover to refine your PR campaigns. […] The post 10 essential PR metrics every brand should track for success first appeared on Agility PR Solutions.

Brand 105
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Marketing on Snapchat: The Power of Ephemeral Content and Engaged Audiences

Ronn Torossian

Learn how to leverage Snapchat marketing through ephemeral content and creative tools to reach Gen Z and millennial audiences for better engagement and sales The post Marketing on Snapchat: The Power of Ephemeral Content and Engaged Audiences appeared first on.

Marketing 195
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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PR strategies to rebuild investor confidence after a market downturn

Agility PR Solutions

Market downturns put investor confidence at great risk of damage. It may brew hesitation in many, making them second-guess future investments. As trust decays, businesses face an uphill battle in attracting and retaining investors. This additional strain can harm financial stability and stifle growth potential. Potent public relations strategies are companies’ best tools for rebuilding […] The post PR strategies to rebuild investor confidence after a market downturn first appeared on

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GTC 2025 Recap: Offleash Clients Take Center Stage 

Offleash

All In on the Future of AI GTC brings together the people and technologies shaping the future of artificial intelligence. Its a space where strategy, product, and industry vision converge, and where Offleash clients continue to make their mark. For over a decade, weve gone all in with AI companies working at the forefront of innovation, helping them communicate with clarity, stand out in the market, and lead industry conversations.

Energy 69
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Rebranding Announcement: How to Craft a Winning Press Release

PR Fuel

Is your business planning a big change but unsure how to explain it clearly to the public? A rebranding announcement can shape how customers see your new direction-if it’s done right. And a strong press release can make all the difference. Today we’re taking a closer look into how to craft a re… Read more The post Rebranding Announcement: How to Craft a Winning Press Release appeared first on eReleases.

How To 59
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5 Press Release Best Practices for 2025: What You Need to Know

Notified

The media landscape is shifting rapidly and press releases remain a powerful tool - if done right. From economic uncertainty to AI-driven disruptions, you must refine your strategies to stay ahead.

Tools 130
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Working with Your Public Relations Agency

HMA Public Relations

A strong partnership with a PR agency starts with open communication, strategic collaboration, and clear goals. Learn how to maximize your agency relationship and download HMA's guide in this post from Abbie Fink.

Agency 78
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Navigating PR and communications hiring with Brooke Kruger | On Top of PR podcast

Axia PR

In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations. Tune in to learn more!

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Coffee with a Journalist: Connie Guglielmo, CNET

OnePitch

Connie Guglielmo is the former Editor At Large at CNET

Media 52
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From Top Chef to TV Icon: The Secret Ingredient to Living Bold with Celebrity Chef Carla Hall

PR for Anyone

Carla Hall is a celebrity chef, TV personality, author, and speaker known for her infectious joy and passion for food. Rising to fame as a fan-favorite contestant on Top Chef, Carla went on to co-host the Emmy Award-winning show, The Chew, for seven years and is a familiar face on Good Morning America and QVC. Her vibrant personality, bold fashion choices, and love for bringing people together through food have made her a beloved figure in the culinary world.

YouTube 130
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AI in business: How new AI frameworks are driving smarter workflows

Agility PR Solutions

Modern companies implement the business power of artificial intelligence (AI) as a real-time operational tool that moves businesses forward. The current market sees businesses transitioning to data-driven intelligent workflows since new AI frameworks are now available. The OpenAI function of innovation enables developers to merge structured system operations with natural language processing models.

System 100
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How Search has Changed with LLM Optimization

Contently - Strategy

I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects).