Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core of […] The post The 2024 Edelman Trust Barometer reveals business, government and media standings—uncovering a new culprit threatening trust:

Government 117

Government Analysis Reputation Media 117

Axia PR

JANUARY 21, 2024

Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value. American rap icon Snoop Dogg set the internet ablaze in late November, announcing he was "giving up smoke." Known widely for his love of cannabis, Snoop's statement sent shockwaves across social media. Cannabis company stocks took a hit as investors feared the implications of Snoop's brand moving away from weed.

Viral 62

Viral Marketing Social Media Company 62

Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters. Think of all your favorite brands like H&M, United Airlines, Burger King, and Starbucks, which have undergone massive social media […] The post Social media crisis management: How to handle negative feedback and protect your brand appeared first on Agility PR Solutions.

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

Maxim Behar

JANUARY 21, 2024

A couple of years ago, at one of the Davos Communications Forums, the title of my presentation was “PR Man Never Grows Old…”. Today, I would do the same presentation with absolutely the exact wording. Because the speed of change of our business – Public Relations – is even much faster than we could ever imagine. And we are not allowed to “grow old.” The speed of change must always keep us reacting and learning fast—every day, every minute even.

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Ethics Course Social Media Conference 59

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JANUARY 21, 2024

Lead generation is the act of increasing the number of potential customers that your sales team can nurture. Many companies are concerned about increasing their sales through strategic lead generation strategies, especially with the many challenges the public relations/marketing industry is going through right now. Regardless of the type of business you are running, you […] The post 8 paths to prosperity: Increasing sales through strategic lead generation appeared first on Agility PR Solu

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Industry Strategy Marketing Company 109