Thu.Feb 01, 2024

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The alternative pioneers of PR

Steve Barrett on PR

Hidden History unearths the neglected diverse roots of the public relations industry.

Industry 158
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World Economic Forum Recap: 7 Experts Showcase a Brighter Future

Stern + Associates

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. With many global issues top of mind – from the regulation and implementation of AI to solving humanitarian crises – we are excited to highlight seven of our own Stern clients who brought their deep research and fascinating insights to keynotes, panel dis

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How a cybersecurity breach impacts online reputation—and how to recover

Agility PR Solutions

The aftermath of a cybersecurity breach can be devastating for a business, particularly in terms of its online reputation. The consequences are not just immediate but can reverberate long into the future, impacting customer trust, financial health, legal standing, and brand identity. Understanding these impacts and the strategies for mitigation and recovery is crucial for […] The post How a cybersecurity breach impacts online reputation—and how to recover appeared first on Agility PR Solut

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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3 ways to use social media to fundraise for a nonprofit

Agility PR Solutions

Social media has remained a powerful fundraising tool for years now, with many of the features that make it an excellent marketing tool making it great for fundraising, too. It is a cost-effective option that gives nonprofits unprecedented reach while allowing them to meet potential donors where they spend a sizable amount of time. Getting […] The post 3 ways to use social media to fundraise for a nonprofit appeared first on Agility PR Solutions.

Nonprofit 109

More Trending

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Pulse of change: Businesses prepare for unprecedented disruption in 2024, and C-suite leaders don’t feel ready to adapt

Agility PR Solutions

After a wild 2023 shook the foundations of business loose, the rickety state of stability in the new year has many leaders feeling anxious about what’s sure to be another year of tech-fueled disruption. The rate of change last year was an all-time high, and it’s only expected to accelerate further in 2024, new research […] The post Pulse of change: Businesses prepare for unprecedented disruption in 2024, and C-suite leaders don’t feel ready to adapt appeared first on Agility PR Solutions.

Trends 109
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The privileged role of men working in public relations

Wadds Inc.

One of its biggest scandals in the public relations business is why women leave the industry mid-career and don’t progress into senior roles. The PR Population Report published by the CIPR in partnership with Chalkstream is a grim read from a gender perspective. The report is the first published analysis by the Office for National Statistics of Census 2021 data related to public relations practitioners.

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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report.

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Protected: Generative AI in Organizations: Insights and Strategies from Communication Leaders

Institute for Public Relations

There is no excerpt because this is a protected post.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

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PetTech Dominated CES – Why This Industry Will Grow in 2024

5W PR

At CES 2024, the latest in pet tech was unveiled, changing how people care for their pets. No longer do pets need to be left alone with just basic supplies. Now, they can benefit from AI-powered playmates and smart healthcare gadgets. This technology is transforming the way people interact with and care for their animal friends. Pet AI companions Pet owners can now have peace of mind about their pup’s activities while they’re away at work.

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Social Metamorphosis: Five AI Trends that are reshaping Social Media

Prohibition

Gone are the days of mindless scrolling and generic content feeds. Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. There’s been a complete shift in how we experience content online, from eerily accurate content recommendations to chatbots that answer your questions in real-time, AI is weaving its magic, reshaping the way we interact, consume i

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Putting the Relationships Back in Public Relations

Axia PR

DMs: the New Promised Land for PR Pros PR Ethics In an Age of Weight Loss Drug Pushing 60-Second Close: Putting the Relationships Back in Public Relations

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Is Schengen A Mirage?

Maxim Behar

According to Wikipedia, Schengen is a "wine village in Luxembourg" with 1527 inhabitants. However, according to the Bulgarian interpretation, this is the first major goal and dream after our country entered the European Union in 2007 because, in the end, this access still lacks our free movement within the Union. That's why I believe it is logical for it to be a dream not a mirage in the distance.

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The Emerging Role of AI in Public Relations

Axia PR

New advances in AI are transforming PR workflows and outcomes. A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.

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Maxim Behar Provides Guidance On How To Embrace AI In PR Ethically.

Maxim Behar

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. And for that, I'm going to bring three steam members here to talk about ICCO's principles on AI and guidance. So let's welcome to stage Christina Fosgard, the founder of NetProfile.

Ethics 59
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Protected: IPR AI Disclosure and Labeling Policy

Institute for Public Relations

There is no excerpt because this is a protected post.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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NotebookLM — an “SLM” of Note

Flatiron Communications

Google Labs In a rare visit back to TwitterX, I fortuitously stumbled across a conversation between the prolific author Steven B. Johnson , now editorial director of Google Labs (who knew?), and This Week in Startup ‘s host and MAGA wannabee Jason Calacanis. In the convo/demo, the erudite Mr. Johnson kvelled over his latest creation, NotebookLM.

Google 28
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Celebrating Black History Month: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.