The Halo Effect: Why Attractiveness Matters in PR
Doctor Spin
DECEMBER 16, 2023
The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? While it sounds shallow, you wouldn’t be completely wrong to be tempted to base your choice on such grounds, at least in some parts. Here we go: Quicklinks The Halo Effect: The Power of Charisma The Halo Effect and Spokesperson Selection Over-Reliance on Positive Associations PR Resource: More PR Theories The Halo Effect: The Power
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