Mon.Jan 15, 2024

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How To Revamp Your Digital Marketing Plan This Year

Ronn Torossian

In the fast-paced world of digital marketi͏ng, staying ahead of the curve is essential for maintaining visibility, engagement, and business gro͏wth. As the world steps into a new year, to revamp digital marketing plans becomes a strategic imperative. Performance͏ analysi͏s Begin by conducting a comprehensive analysis of the current digital marketing performance.

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PR forecasters offer key media, business, life sciences and tech predictions for 2024

Agility PR Solutions

With the worldwind changes that hit the business world last year, it’s not easy to predict what PR can expect in 2024. But expert forecasters like PR and social media agency Birnbach Communications, who have been predicting the year ahead for 22 years now, have a certain knack for these things. And the firm has […] The post PR forecasters offer key media, business, life sciences and tech predictions for 2024 appeared first on Agility PR Solutions.

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The Impact of Strategic Communications

5W PR

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes.

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3 ways media monitoring can help your brand or firm with content strategy

Agility PR Solutions

Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. It is a strategic process that involves collecting, studying, and concluding data from various media […] The post 3 ways media monitoring can help your brand or firm with content strategy appeared first on Agility PR Solutions.

Strategy 179
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Here Are The Consumer Behaviors That Will Continue Into 2024

5W PR

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being. Value-driven purchasing The economic environment will remain a key driver of consumer tren͏ds.

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Leveraging BuzzStream for Effective Digital PR – Reboot Online Case Study

Buzzstream

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally. In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients.

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Holly Willoughby’s Dancing on Ice return ‘to spark major career change’ as she overhauls ‘Queen of Daytime TV’ image

Mark My Words

The Sun PR guru Mark Borkowski said it must have been incredibly nerve-wracking for the mother-of-three to make her return to Dancing on Ice. He said: “She’s been through a lot and it was good to see her back on the screen connecting with viewers.

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Book review: Leading the Listening Organisation

Wadds Inc.

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Leading the Listening Organisation by Mike Pounsford , Dr Kevin Ruck and Howard Krais is a guide to the role of listening in the modern workplace, particularly in the light of post-pandemic changes and innovation.