PRSay

NOVEMBER 15, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. On Oct. 15, PRSSA honored Gina Laughlin with its Hall of Fame Award, which recognizes PRSSA alumni who are currently PRSA members and have made outstanding contributions to the profession.

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Agility PR Solutions

NOVEMBER 15, 2023

Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with projections indicating it will surpass 107.5 billion by 2028. Image via Statista This exponential […] The post 5 roles of artificial intelligence in digital PR—and how to optimize them appeared first on Agility PR Solutions.

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Digital PR How To Marketing Publicity 120

NewsWhip

NOVEMBER 15, 2023

Today we’re announcing the launch of NewsWhip’s AI Digest, combining the dependability of our trusted data with the speed of GPT insights. This new offering is all about amplifying your capabilities – giving you immediate context on broad coverage and a fast lane to understanding without compromising on the depth of insights to which you’re accustomed.

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Agility PR Solutions

NOVEMBER 15, 2023

Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded? New research from […] The post The quest for trust: 7 in 10 companies consider trust a strategic business objective, but measuring it is fraught with several ch

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. Purpose is not just a buzzword. Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind.

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Branding Brand Ethics Internal 98

5W PR

NOVEMBER 15, 2023

Fast food chains have become a ubiquitous part of modern life, offering convenience, affordability, and a wide variety of culinary options. In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

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Strategy Marketing Ethics Mobile 78

Agility PR Solutions

NOVEMBER 15, 2023

The holiday-shopping mega-days are quickly approaching—we mean Black Friday and Cyber Monday, of course—and to be competitive and successful, small to medium-sized businesses (SMBs) need to be prepared. But there are mistakes they often make that pushes their potential sales revenue over to the big-box retailers. One thing we know is that most sales will […] The post 7 mistakes small businesses make that limit Black Friday and Cyber Monday success appeared first on Agility PR Solutions.

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Small Business Retail Course Marketing 100

HMA Public Relations

NOVEMBER 15, 2023

Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.

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Axia PR

NOVEMBER 15, 2023

Buyers beware! Another lesson on why hourly billing might be unethical. Common pricing tactics other public relations firms employ are highly concerning. And based on what some of our newer clients are telling us, it seems to be a more common occurrence.

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Publicity 62

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Maxim Behar

NOVEMBER 15, 2023

Host (Kamen Vodenicharov): The show in which we have popular Bulgarians as guests, and you can ask all of your questions concerning them. Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent.

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Hotels Newspapers Journalism Ethics 64

Contently - Strategy

NOVEMBER 15, 2023

It’s no secret that what the world experienced in 2020 left a lasting impact on virtually every facet of business, shaping everything from our work styles to our modes of communication. As you can probably guess, the healthcare sector emerged as one of the most profoundly affected industries—but what may be more surprising is how deeply this affected healthcare content.

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