Ronn Torossian
JANUARY 8, 2024
In ͏the ever-expan͏din͏g realm of social me͏dia marketing, sustain͏ing an average follower growth rate is a crucial objective for brands and influencers alike. Achieving consistent and meaningful growth requires a strategic approach that goes beyond mere numbers. Consiste͏nt brand voice Maintain a con͏sistent brand͏ voice across all social media platforms.
Agility PR Solutions
JANUARY 8, 2024
Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies. With brand purpose expectations still high among consumers, openly and actively participating in these societal initiatives earns goodwill, not to mention the reward of improving one’s […] The post Corporate citizenship in America: Companies take a variet
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Reputation Us
JANUARY 8, 2024
2024 will be another monumental year of continued change in the world of corporate reputation management. To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year.
Agility PR Solutions
JANUARY 8, 2024
Public relations is the craft of storytelling and relationship building. It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand messages and narratives to target audiences. In this dynamic arena, PR professionals are constantly seeking innovative ways to communicate with […] The post 8 ways to use virtual reality in PR campaigns—best practices and chal
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Mindful Marketing
JANUARY 8, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine! ” Protecting one’s own property and respecting others’ property are crucial for a functioning society, so when a near century old copyright expires
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Bianchi Biz Blog
JANUARY 8, 2024
Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. Can you tell us what types of stories, trends or issues are on your radar now?
Agility PR Solutions
JANUARY 8, 2024
In order for your website design to be the best it can possibly be, you’ll need to take into account numerous factors. One of the most important ones is your ideal customer. No matter how functional or pretty you believe your website to be, if your target audience disagrees, you won’t achieve your desired results. […] The post 8 tips for designing your website with the ideal customer in mind (with examples) appeared first on Agility PR Solutions.
5W PR
JANUARY 8, 2024
In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ The timeline for beauty campaigns plays a ͏crucial ͏role in ensuri͏ng a seamless ͏execution that re͏son͏ates with the target audience. Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.
The Hoyt Organization
JANUARY 8, 2024
When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
HMA Public Relations
JANUARY 8, 2024
It's time for another #MediaMonday! Meet reporter Hannah Lutz of Automotive News in this post from our Public Relations Global Network partner, Bianchi Public Relations. Discover some of the top stories she is covering and her best advice for PR professionals here.
Maxim Behar
JANUARY 8, 2024
Host (Laura Indzhova): We are back in the plenary, rather on the political terrain, today with PR expert Maxim Behar. Hello and welcome. Maxim Behar: Good afternoon. Host: Ahead of the holidays and at the same time against the backdrop of what we are seeing in the plenary. Maxim: I am watching with disgust, as I guess 9 out of 10 Bulgarians are. Host: Is there no interest?
Culpwrit
JANUARY 8, 2024
By Tim Conway Were you perplexed about New Year’s resolutions? If so, you weren’t alone. According to Forbes Health/OnePoll (October 2023), only 1% of Americans keep resolutions for 12 months. An alternative to resolutions is goals. This method was used by a family member to guide a fulfilling career over several decades. My relative… Continue reading Want to Attain 2024 Goals?
OnePitch
JANUARY 8, 2024
Leo Schwartz is a reporter at Fortune, where he covers the global impact of crypto, regulation, cybercrime, and all things blockchain. Leo also writes Proof of State, the Wednesday edition of the daily Fortune Crypto newsletter.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Landis PR
JANUARY 8, 2024
Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part Two: Photos courtesy of Pixabay Twitter as X By Polly Winograd Ikonen I wouldn’t actually call this my favorite PR moment of 2023, but it certainly ranks #1 in the “self-inflicted PR wound” category: The renaming of Twitter as X.
Buchanan PR
JANUARY 8, 2024
Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Marketers have reached new heights when it comes to creating engaging, memorable food and beverage campaigns, and the best of the best aren’t just selling products – they’re crafting experiences.
Ethical Voices
JANUARY 8, 2024
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.
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