Tue.Dec 05, 2023

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10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX

Agility PR Solutions

The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a whole evolving at a galloping pace, the digital clarion call […] The post 10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX appeared first on Agi

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Beyond Boundaries: Empowering Women in Non-Traditional Industries

PR for Anyone

Robiar Smith embodies the mantra of “persist and prevail” as the driving force behind RB Pest Solutions, a woman-owned and family-operated business located in Chicago. Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. In this episode, Robiar unfolds her inspirational narrative, showcasing an extraordinary trajectory marked by resilience in the face of initial obstacles

Industry 130
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Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]

Sword and the Script

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. Both companies had plans that looked good to go on paper.

Software 129
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Beyond Boundaries: Empowering Women in Non-Traditional Industries with Robiar Smith

PR for Anyone

Robiar Smith embodies the mantra of “persist and prevail” as the driving force behind RB Pest Solutions, a woman-owned and family-operated business located in Chicago. Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. In this episode, Robiar unfolds her inspirational narrative, showcasing an extraordinary trajectory marked by resilience in the face of initial obstacles

Industry 130
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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6 things you should include in a rebranding press release

Agility PR Solutions

There can be many reasons why a company might choose to rebrand. It could follow an M&A process where a new identity could be preferred. You may want to reach a new audience, or you have dramatically changed the products and services you offer. Or it may simply be that you (and your customers) no […] The post 6 things you should include in a rebranding press release appeared first on Agility PR Solutions.

Company 120

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5 steps for conducting effective social media training for employees

Agility PR Solutions

If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account across multiple platforms is one way to handle this—but don’t […] The post 5 steps for conducting effective social media training for employees appeared first on Agility PR Solutions.

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14 Tips for Creating a Successful Earned Media Strategy

Prowly

What’s better than good publicity? Getting good publicity for free when you haven’t even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we’re going to help you uncover some earned media ideas and provide tips for creating an […] The post 14 Tips for Creating a Successful Earned Media Strategy appeared first on Prowly Magazine.

Strategy 104
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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them.

Resources 103
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Boost Your Income Without Raising Rates

Solo PR Pro

Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs. If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification.

YouTube 99
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

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Coffee with a Journalist: Ian Kumamoto, HuffPost

OnePitch

Ian Kumamoto is a contributing writer for HuffPost and Into. His writing centers on the lives and well-being of queer people and people of color. In this episode, Ian shares valuable insights into his inbox management and what catches his eye when considering pitches. He discusses the importance of building organic and respectful relationships with publicists and how a personalized and identity-focused approach to pitches can make all the difference.

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AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision | On Top of PR vodcast

Axia PR

In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them. Tune in to learn more!

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What’s In A Name?

HMA Public Relations

There are many examples of how companies choose their names, but it's different for people. Scott Hanson shares the current top baby names here in Arizona in this post.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Lesson 4: Finding New Opportunities with BuzzStream

Buzzstream

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them.

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The Competent Courage Playbook for Open Communication that Drives Innovation

Stern + Associates

What does it mean to be courageous at work and how does it impact leaders, teams, and organizational effectiveness? How can leaders model an environment of open communication where it’s safe for all to speak up? Jim Detert (“ DEE-tert”) , an award-winning social scientist who focuses on improving the agency and effectiveness of individuals and the cultures within which they work, is the leading expert on the role of workplace courage.