Ronn Torossian

JUNE 11, 2024

In a world that’s more connected than ever, reputation is a vital currency for any brand. Choices abound for consumers, and their trust is a coveted asset. Public relations plays an instrumental role in securing and upholding this trust, operating as the essential link between a brand and its audience. However, effective crisis PR extends […] The post PR Best Practices to Protect Your Brand’s Integrity appeared first on.

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Crisis Reputation Consumer Branding 150

Sword and the Script

JUNE 11, 2024

Lights go out on June 30, 2024; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions I heard rumors today that the venerable clipping service Burrelles is shutting down. Moments ago I called the company to confirm this is in fact true. Here’s what I know so far: The lights go out and the doors will shut forever June 30, 2024; The company has been in business for 130 years; It’s most famous for employees in Maine, who for years, would read through

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Newspapers Employee Interviews Company 180

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first

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Branding Brand Strategy Advertising 181

PRSay

JUNE 11, 2024

Headlines get twice as much readership as body copy, according to a study by The Poynter Institute. To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Avoid vague heads. These are actual headlines that have appeared recently in my clients’ communications: Help me cope Keeping it together Prepare for the worst These headlines are so vague, they could all apply equally to stories about my sister getting i

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Chemicals Writing Journalism Study 177

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. You probably know just how bothersome spam or sales calls can be in and outside of the workday. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

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Pitching Report Company How To 133

Agility PR Solutions

JUNE 11, 2024

Data preparedness has become the next critical obstacle in a long queue of generative AI-implementation roadblocks. But unlike the skills gap, responsible use, inaccuracies, job threats and other hurdles we’re still working on getting past, this one looks to be more of a systemic issue deep within the wiring of company infrastructures that in many […] The post Is your data AI-ready?

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Data System Company Trends 114

Axia PR

JUNE 11, 2024

AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies.

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Strategy Tools Communications How To 122

Agility PR Solutions

JUNE 11, 2024

If history repeats itself, and it certainly will during the Summer Olympic Games in Paris (from July 26 to August 11), some athletes will not only take home gold medals, but will win another type of gold—lucrative endorsement deals with brands. Also if history repeats itself, as it certainly will in Paris, some athletes will […] The post Using athletes as brand spokespersons can be risky—why Olympians are not the best choices appeared first on Agility PR Solutions.

Branding 105

Branding Brand Publicity 105

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I’m seeing some changes. The roles being unveiled now have sales enablement or marketing operations bent.

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Internal International B2B System 91

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

JUNE 11, 2024

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. However, its potential is often clouded by uncertainty and doubt. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology.

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Privacy Media Transportation Crisis Communications 78

OnePitch

JUNE 11, 2024

Iris Goldsztajn is morning editor at Marie Claire, where she focuses on celebrity news coverage.

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Media 79

Katie Paine's Measurement Blog

JUNE 11, 2024

After nearly four decades of measuring communications results, I finally found the reason for most of my frustrations: No one talks to one another. If you’ve followed me over the years, you’ve heard me rant about the evils of organizational silos, but I never had actual data on how bad the silo situation was. Turn out is is WAAAY worse than I thought.

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Data Social Media Measurement Analytics 52