PR for Anyone

FEBRUARY 21, 2024

Dr. Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. Her insights have been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, and many more. She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show.

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Exercises Social Media Television Comparison 130

Agility PR Solutions

FEBRUARY 21, 2024

Establishing and maintaining your brand’s reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages with its audience and garners visibility online. Incorporating E-E-A-T into your public relations strategy is not a mere trend; it’s […] The post Why the E-E-A-T approach is essential for your brand’s PR succes

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Reputation Trends Branding Brand 110

Medianet Australia

FEBRUARY 21, 2024

If you've been following the news this week you would have seen Brad Banducci, CEO at Woolworths, making headlines as he announced his retirement following an eventful interview with Four Corners reporter Angus Grigg. In this article, we will be exploring what Banducci did wrong in his interview and seeing what PR can learn from it. Featuring thoughts from Media Stable 's Managing Director, Nic Hayes, and insights from one of Medianet Insights ' analysts, Adam Palmer.

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Agility PR Solutions

FEBRUARY 21, 2024

As the channels and opportunities expand, it seems business communication regresses. But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business cure-all. The firm’s new study reveals the potential of GAI to save a staggering $1.6 trillion […] The post State of business communication: How companies can tangibly harness AI to enhance communication, efficiency, and performance a

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Axia PR

FEBRUARY 21, 2024

Top-tier media coverage is a surefire way to expand brand visibility, yet it’s not the only option for your company. In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies.

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Maxim Behar

FEBRUARY 21, 2024

Take a look at your watch. Carefully. It’s already five minutes to midnight. Tomorrow is just five minutes away, and the morning after is coming in a few hours. Changes are coming faster than ever imagined, even in our most radical forecast. Our lives will never be the same. Nor will our businesses, relationships, outlook on the world, values, rules, or future moments, good or bad.

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Agility PR Solutions

FEBRUARY 21, 2024

The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general population, according to the latest Diverse Intelligence Series report from Nielsen, The Global […] The post New Nielsen research shows growing demand for more diverse media content to engage Black America appeared first on Agility

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Medianet Australia

FEBRUARY 21, 2024

For this Spotlight Interview, Medianet is joined by Rowena Morcom, the Founder, Publisher and Editor of Good Reading Magazine. Here, Rowena shares her odyssey not just into the book and publishing industry but also her personal history with literature.

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Interviews Industry Media 52