PRSay

OCTOBER 15, 2024

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., today. Benitez talked about how he started out and recounted watching the local Miami news as a child. He shared a memory of hiding under a table when he was 7 years old during Hurricane Andrew in 1992.

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Storytelling Local Transportation Television 141

PR for Anyone

OCTOBER 15, 2024

Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.

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Instagram LinkedIn YouTube Facebook 130

Agility PR Solutions

OCTOBER 15, 2024

Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and external audiences, PR is becoming a crucial component of workplace strategy. In this op-ed, we will explore the emerging trends in PR […] The post The future of PR in the workplace: Navigating emerging trends and challenges appeare

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Trends Reputation Internal International 117

Notified

OCTOBER 15, 2024

Making your investor relations web site easy to navigate for everyone, including people with disabilities , shows your commitment to inclusivity. It also helps you connect with a larger audience.

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Web 111

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

OCTOBER 15, 2024

Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the changing market trends and demands, lead to unpredictable results and […] The post Unlocking success: 7 steps to achieve business growth and expansion appeared first on Agility PR Solutions.

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Trends Strategy Marketing Publicity 117

Institute for Public Relations

OCTOBER 15, 2024

PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. press releases from July 1, 2023 to June 30, 2024. Key findings include: 1.) 83% of professionals distributed their press … Continue reading How are Press Releases Changing in a New Media Landscape?

Media 93

Media Survey Technology Industry 93

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

OnePitch

OCTOBER 15, 2024

Maxwell Millington is the Entertainment Reporter at Axios. During the episode, Max explains his role at Axios, how he prioritizes emails based on their importance in streaming, entertainment, and sports, and his tips for PR pose to best determine what news to pitch and what sources to provide.

Sports 85

Sports Pitching Report Media 85

Axia PR

OCTOBER 15, 2024

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!

Insurance 83

Insurance Insurance Crisis Communications Crisis 83

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Institute for Public Relations

OCTOBER 15, 2024

This blog is provided by the IPR Organizational Communication Research Center. Over the past decade, employers have realized the importance of the content employees share on their personal social media accounts about their jobs and the organization. Social media offers employees a platform to praise their organization’s strengths, but also openly criticize its shortcomings.

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Government Social Media Media Employee 78

PRSay

OCTOBER 15, 2024

“Culture is important,” Cheron Porter, APR, said. “If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlot

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Company Employee Internal International 68

Agility PR Solutions

OCTOBER 15, 2024

In today’s fast-paced digital world, small businesses face specific challenges in managing their public relations efforts. It is possible to turn these challenges into chances to grow and gain attention. Reducing grandiosity in PR campaigns is beneficial in terms of time and money efficiency in terms of increasing the effectiveness of outreach strategies.

Small Business 78

Small Business Tools Strategy Publicity 78

Institute for Public Relations

OCTOBER 15, 2024

This summary is provided by the IPR Behavioral Insights Research Center Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions toward an organization. The study defined the following terms: — Fake news: fabricated information promoted on social media to deceive the public for ideological and/or financial gain. — First-order … Continue reading How Does Fake News Affect Organizational Reputation Judgments?

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Reputation Financial Study Social Media 68

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Mark My Words

OCTOBER 15, 2024

Liverpool Echo Strictly Come Dancing is facing a tough time this year, with a wave of “negativity” hitting the show, as highlighted by recent events involving Wynne Evans and Katya Jones, according to a PR expert. Opera singer Wynne Evans expressed his devastation, saying he was “heartbroken” over the backlash following what he and dance partner Katya later called a “misjudged” joke, reports Wales Online.

Crisis 60

Crisis Report 60

PR Fuel

OCTOBER 15, 2024

Every day, thousands upon thousands of press releases are sent out by companies and organizations looking to capture attention. However, only a select few stand out from the crowd, becoming memorable examples of good press releases. Crafting a press release that resonates can make all the difference i… Read more The post Examples of Good Press Releases: What Worked and Why appeared first on eReleases.

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Examples Company 52

Contently - Strategy

OCTOBER 15, 2024

I have a son named Henry. And ever since he was born, I have seen an inordinate amount of personalized baby and toddler items featuring the name “Henry” in my social feeds. Now, there are two ways to explain this coincidence. 1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. 2) Facebook and Instagram tracked my online behavior and created tailored ads to increase clicks and conversions.

Advertising 74

Advertising Advertising Privacy Data 74

Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry. The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.

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Report Marketing Analysis Tools 141

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

OCTOBER 15, 2024

I recently appeared on *Good Day DC* as a lifestyle contributor, which is always an exciting experience. As a regular guest on the show, I get to share tips and tricks that make everyday life just a little bit easier, and this time was no exception. Whether you’re clasping jewelry, wrapping gifts, or struggling to open stubborn jars, I’ve got some fun and practical life hacks that can save you time and energy.

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Travel Fashion YouTube Interviews 130