Sword and the Script
JULY 23, 2024
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. There are all sorts of reasons why this is true, many of which haven’t changed , but they do seem to be accelerating.
ImPRessions - Crenshaw Communications
JULY 23, 2024
In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.
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Axia PR
JULY 23, 2024
Capitalize on the virtual world’s potential for enhancing PR announcements and interactions. A decade ago, press releases were almost exclusively held in brick-and-mortar locations with physical participants. As the digital landscape evolved, the press releas went online and many syndication platforms emerged for ease of use. Today, video conferencing is paving the way for a more effective and far-reaching result.
Agility PR Solutions
JULY 23, 2024
In the ever-evolving world of business and law, handling a crisis can feel like trying to navigate a stormy sea with a paddle. But what if we could turn to an unlikely source for guidance? Enter Ted Lasso, the lovable, optimistic coach from the hit TV series. Ted’s unique approach to leadership and crisis management […] The post Navigating crisis communications like a pro: 5 lessons from Ted Lasso appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Axia PR
JULY 23, 2024
Insights on the world of AI and human-centric ways to utilize it for business strategies. Tune in to learn more!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JULY 23, 2024
For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.
Agility PR Solutions
JULY 23, 2024
What’s the best way of writing a branding proposal that captures a potential client’s interest? What information do you need to provide? Is there a standard structure that’s known to be effective? In this article, we’ll explore all these questions and more. We’ll also give you a few tips on how to spruce up your […] The post How to craft a compelling branding proposal that wows your prospects appeared first on Agility PR Solutions.
Inbound PR
JULY 23, 2024
The Software as a Service (SaaS) industry has been growing exponentially, driven by the increasing demand for cloud-based solutions and the shift towards digital transformation across industries. I've been working in SaaS for just about 10 years now and one of the critical strategies SaaS companies employ to scale their operations and expand their market reach is the development of partner reselling models.
Notified
JULY 23, 2024
What if you could: Effortlessly adjust press release timing based on breaking news or market shifts? Incorporate multimedia content such eye-catching visuals and engaging videos? Navigate regulatory compliance with confidence, ensuring your message is clear and accurate? It’s all possible with GlobeNewswire by Notified.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
OnePitch
JULY 23, 2024
Welcome to another installment of the show! Our guest on today’s episode is Samantha "Sam" Cole , journalist and co-founder at 404 Media, an independent outlet "exploring the ways technology is shaping–and is shaped by–our world" founded in August 2023 by veteran tech writers.
Prohibition
JULY 23, 2024
It’s fair to say that AI is revolutionising the public relations industry. As PR professionals, we’re constantly seeking ways to streamline our workflows and deliver more impactful results for our clients. By using Generative AI we’re able to completely transform how we approach everything from content creation to media monitoring and even ideation.
PR in High Definition
JULY 23, 2024
In the world of PR, and in many other industries, the beginning of each year starts with a bang. There’s a flurry of activity as companies race to make noise with new announcements, fresh messaging, the latest thought leadership and more. Then, in the second quarter, many companies host their own conferences and events. Then, suddenly, we reach July and August and things begin to stall.
Contently - Strategy
JULY 23, 2024
It’s hard to remember a time before Google. How on Earth did people answer pressing questions like “How to get tomato sauce out of carpet” or “What’s the capital of Djibouti” before the almighty search engine? But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s once-impenetrable market stronghold.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR in High Definition
JULY 23, 2024
When I was young, my dad used to bid on second-hand kids’ jewellery for me on eBay. I’d jump up with excitement when he won an auction, but I’d also wonder – what is this strange and mysterious corner of the Internet, where we could buy silver bracelets from nondescript profiles? That corner has since exploded into a multi-billion-dollar industry, but exactly how big is second-hand marketplace growth?
The Hoffman Agency
JULY 23, 2024
I never thought I’d be craving cold weather after years of basking in consistent 80-to-96-degree island temperatures. To some, it’s a dream; to a recent high school grad, change was needed. Yet there I was moving to … Florida. Florida was my safe college choice — close enough to home but still a step toward independence. I began studying journalism, inspired by the media’s impact on my country.
PR in High Definition
JULY 23, 2024
Talent and leadership go hand in hand in making an organisation poised for success, but one can’t do without the other. When we think about leadership, we will all have something different in mind. However, the purpose of all leaders is the same: to unite people as a team to work towards the same goal. According to Mckinsey ‘Leadership is a set of behaviours used to help people align their collective direction, to execute strategic plans, and to continually renew an organisation.
Mark My Words
JULY 23, 2024
OK! Magazine Though Meghan left the royal fold in 2020, she is back in the spotlight as she’s developing a cooking series for Netflix. OK! previously reported Meghan is hoping to build a program celebrating the “joys of cooking.” “This is a profound change of direction for Meghan – in some ways to become like a Martha Stewart.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
JULY 23, 2024
We’re back with another analysis of the top news publishers in Germany, looking at who has earned the most engagement with their articles, and what that content looks like. Previously we’ve highlighted the top performing websites solely through web content on Facebook, but this time we’re also going to spotlight the German publishers that are achieving success by utilizing other social platforms such as Instagram as part of their digital strategy.
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