ImPRessions - Crenshaw Communications

JULY 23, 2024

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.

Leadership 170

Leadership Crisis Airlines System 170

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. There are all sorts of reasons why this is true, many of which haven’t changed , but they do seem to be accelerating.

Pitching 185

Pitching Analysis Report Survey 185

Axia PR

JULY 23, 2024

Capitalize on the virtual world’s potential for enhancing PR announcements and interactions. A decade ago, press releases were almost exclusively held in brick-and-mortar locations with physical participants. As the digital landscape evolved, the press releas went online and many syndication platforms emerged for ease of use. Today, video conferencing is paving the way for a more effective and far-reaching result.

Video 124

Video Conference 124

Agility PR Solutions

JULY 23, 2024

In the ever-evolving world of business and law, handling a crisis can feel like trying to navigate a stormy sea with a paddle. But what if we could turn to an unlikely source for guidance? Enter Ted Lasso, the lovable, optimistic coach from the hit TV series. Ted’s unique approach to leadership and crisis management […] The post Navigating crisis communications like a pro: 5 lessons from Ted Lasso appeared first on Agility PR Solutions.

Crisis Communications 113

Crisis Communications Crisis Communications Crisis Management 113

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

Policies 109

Policies Ethics Privacy Training 109

Inbound PR

JULY 23, 2024

The Software as a Service (SaaS) industry has been growing exponentially, driven by the increasing demand for cloud-based solutions and the shift towards digital transformation across industries. I've been working in SaaS for just about 10 years now and one of the critical strategies SaaS companies employ to scale their operations and expand their market reach is the development of partner reselling models.

Trends 108

Trends Software Industry Strategy 108

Agility PR Solutions

JULY 23, 2024

What’s the best way of writing a branding proposal that captures a potential client’s interest? What information do you need to provide? Is there a standard structure that’s known to be effective? In this article, we’ll explore all these questions and more. We’ll also give you a few tips on how to spruce up your […] The post How to craft a compelling branding proposal that wows your prospects appeared first on Agility PR Solutions.

Brand 109

Brand Branding How To Writing 109

OnePitch

JULY 23, 2024

Welcome to another installment of the show! Our guest on today’s episode is Samantha "Sam" Cole , journalist and co-founder at 404 Media, an independent outlet "exploring the ways technology is shaping–and is shaped by–our world" founded in August 2023 by veteran tech writers.

Media 103

Media Technology 103

Axia PR

JULY 23, 2024

Insights on the world of AI and human-centric ways to utilize it for business strategies. Tune in to learn more!

Strategy 122

Strategy Corporate Communications 122

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Notified

JULY 23, 2024

What if you could: Effortlessly adjust press release timing based on breaking news or market shifts? Incorporate multimedia content such eye-catching visuals and engaging videos? Navigate regulatory compliance with confidence, ensuring your message is clear and accurate? It’s all possible with GlobeNewswire by Notified.

Communications 89

Communications Video Marketing Publicity 89

Prohibition

JULY 23, 2024

It’s fair to say that AI is revolutionising the public relations industry. As PR professionals, we’re constantly seeking ways to streamline our workflows and deliver more impactful results for our clients. By using Generative AI we’re able to completely transform how we approach everything from content creation to media monitoring and even ideation.

Pitching 62

Pitching Creativity Analysis B2C 62

PR in High Definition

JULY 23, 2024

When I was young, my dad used to bid on second-hand kids’ jewellery for me on eBay. I’d jump up with excitement when he won an auction, but I’d also wonder – what is this strange and mysterious corner of the Internet, where we could buy silver bracelets from nondescript profiles? That corner has since exploded into a multi-billion-dollar industry, but exactly how big is second-hand marketplace growth?

Apparel 62

Apparel Technology Fashion Reputation 62

Mark My Words

JULY 23, 2024

OK! Magazine Though Meghan left the royal fold in 2020, she is back in the spotlight as she’s developing a cooking series for Netflix. OK! previously reported Meghan is hoping to build a program celebrating the “joys of cooking.” “This is a profound change of direction for Meghan – in some ways to become like a Martha Stewart.

Report 60

Report 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

JULY 23, 2024

Talent and leadership go hand in hand in making an organisation poised for success, but one can’t do without the other. When we think about leadership, we will all have something different in mind. However, the purpose of all leaders is the same: to unite people as a team to work towards the same goal. According to Mckinsey ‘Leadership is a set of behaviours used to help people align their collective direction, to execute strategic plans, and to continually renew an organisation.

Leadership 62

Leadership Internal International Strategy 62

Contently - Strategy

JULY 23, 2024

It’s hard to remember a time before Google. How on Earth did people answer pressing questions like “How to get tomato sauce out of carpet” or “What’s the capital of Djibouti” before the almighty search engine? But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s once-impenetrable market stronghold.

Strategy 52

Strategy SEO Google Engineering 52

The Hoffman Agency

JULY 23, 2024

I never thought I’d be craving cold weather after years of basking in consistent 80-to-96-degree island temperatures. To some, it’s a dream; to a recent high school grad, change was needed. Yet there I was moving to … Florida. Florida was my safe college choice — close enough to home but still a step toward independence. I began studying journalism, inspired by the media’s impact on my country.

Pinterest 36

Pinterest Internal International Journalism 36

PR in High Definition

JULY 23, 2024

In the world of PR, and in many other industries, the beginning of each year starts with a bang. There’s a flurry of activity as companies race to make noise with new announcements, fresh messaging, the latest thought leadership and more. Then, in the second quarter, many companies host their own conferences and events. Then, suddenly, we reach July and August and things begin to stall.

How To 62

How To Leadership Case Study International 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

NewsWhip

JULY 23, 2024

We’re back with another analysis of the top news publishers in Germany, looking at who has earned the most engagement with their articles, and what that content looks like. Previously we’ve highlighted the top performing websites solely through web content on Facebook, but this time we’re also going to spotlight the German publishers that are achieving success by utilizing other social platforms such as Instagram as part of their digital strategy.

Instagram 88

Instagram Web Sports Analysis 88