Tue.Oct 01, 2024

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Best Practices for Harnessing Social Media Virality — Without Being Cringe

PRSay

Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. It’s in the business of attracting potential customers with its incredible product, innovative technology and can-not-miss experience. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence.

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Touching One Billion Women: Building a Global Network & Empowering Women Over 40

PR for Anyone

Diane Forster is an award-winning TV host, bestselling author, and the creator of the I Have Today TV Network, the first personal development and transformational network specifically for women over 40. She’s also the winner of the title “America’s Mindset Coach” and an expert in intentional living. In this episode, Diane Forster shares her inspiring journey of transformation.

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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. So, what’s been the impact on PR and corporate communications?

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From Brand Awareness to Loyalty: The Strategic Importance of PR in Branding

5W PR

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. Nonetheless, its strategic significance is immense. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. PR transcends its traditional role in crisis management in today’s competitive landscape.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Coffee with a Journalist: Nicole Schuman, PRNEWS

OnePitch

Nicole Schuman is the Managing Editor at PRNEWS. During the episode, Nicole shares her take on responding to emails, gives examples of pitches that landed and highlights the importance of building relationships and the best ways to connect with her.

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Q3 2024: Enhanced collaboration, security, and analysis features

NewsWhip

Summer is now well and truly over, as time rolls inevitably on towards the fall. But time’s not all that’s moving, and our Product team hasn’t been standing still during the summer months. They’ve delivered a number of features and updates to enhance the user experience, including enhanced collaboration, security, and analysis features.

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Internal communications with Linda Beltran | OTPR podcast

Axia PR

Linda Beltran, VP of Holiday Inn Club Vacations, joins host Jason Mudd to explore the evolution of internal communications, strategies, and leadership insights.

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Are Latino Consumers Dissatisfied With Current Product Options?

Institute for Public Relations

IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. McKinsey & Company examined the economic state of Latino consumers in the United States to identify their spending habits post-pandemic and where their needs were unmet. The data were compiled from a … Continue reading Are Latino Consumers Dissatisfied With Current Product Options?

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A Guide For Young Professionals Seeking A Public Relations Role

Culpwrit

By John Webber In today’s dynamic job market, a career change can be a strategic move to align your professional path with personal aspirations and evolving industry trends. For young professionals interested in public relations, navigating a career transition requires careful planning, skill development, and a proactive approach. By understanding your motivations, researching opportunities,… Continue reading A Guide For Young Professionals Seeking A Public Relations Role The post A

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Does CSR Affect Employee Trust?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Dr. Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs. An online survey of 740 full-time employees working at medium or large organizations in … Continue reading Does CSR Affect Employee Trust?

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How to Choose the Best Press Release Services for Your Industry

PR Fuel

In a 2024 survey of over 3,000 journalists , 74% recognized press releases as the content they most wished to receive from public relations professionals (Investopedia). Press releases can reach over 100,000 media outlets in over 160 countries. With the best press release services , you can reach you… Read more The post How to Choose the Best Press Release Services for Your Industry appeared first on eReleases.

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How is Enterprise Social Media Used by Employees?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Dr. Anu E. Sivunen, Dr. Ward van Zoonen, and Dr. Jeffrey W. Treem explored how emotions are expressed on enterprise social media and how an employer-moderated channel impacted employees’ displays of emotion. The researchers conducted in-depth interviews with 39 employees (e.g., flight attendants, customer experience … Continue reading How is Enterprise Social Media Used by Employees?

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Who Knew You Could Learn So Much in Such a Short Time?

The Hoffman Agency

With my time as an intern at Hoffman coming to an end, looking back on these past three months has been inspiring. I have grown in ways I couldn’t have imagined, I completed tasks I once thought would be challenging, and I’ve developed relationships that I will always be thankful for. As I am about to embark on my new role as an associate account executive, I am eager to continue building on what I’ve gained.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Pioneer Bob Navarro (1932-2024)

Institute for Public Relations

IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Bob Navarro was born in El Paso, Texas, on March 15, 1932. After serving in the Army, he attended broadcasting school in Los Angeles and began his career in local radio.

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What Consumer Habits Should Organizations Pay Attention to?

Institute for Public Relations

NielsenIQ examined how consumer shopping habits have changed over time, and what organizations should anticipate heading into 2025. An online survey of more than 17,000 consumers was conducted in June and July 2024 in 23 countries. Key findings include: 1.) 32% of consumers said their financial position has worsened in the past year. – The … Continue reading What Consumer Habits Should Organizations Pay Attention to?