Wed.Oct 30, 2024

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How AI and social listening work together to revolutionize PR crisis management

Agility PR Solutions

One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. AI in PR and social listening is revolutionizing how agencies respond to and prevent crises. […] The post How AI and social listening work together to revolutionize PR crisis management appeared first on Agility PR Solutions.

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How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links [Analysis]

Buzzstream

Last week, Ryan Law of Ahrefs published the Best Booststrapped Backlink Builders in 2024. It’s a fantastic analysis of the sites on a “bootstrap” budget that built the most referring domains in the past year. But questions came up as I started looking at the list. How did the sites get their links? Was it different in each industry?

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Need a social listening tool? Here’s what a former CrowdTangle founding team member recommends

NewsWhip

CrowdTangle, a social listening tool used across the media, entertainment, sports, and academic worlds, is, alas, no more. The tool had thousands of users worldwide and was used in critical work across elections, business development, and research. As these users search for an alternative, the question that has come up the most is: What do we actually need in a social listening tool in 2025 and beyond?

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Insights from Our October Coffee with Journalist Episodes

OnePitch

One of PR professionals' most common challenges is knowing the right way to contact journalists. The majority of the discussion is typically around the first touchpoint—what is the right format, subject line, and content to make your message resonate with your audience. On our "Coffee with a Journalist" podcast, we bridge the gap between journalists and publicists by offering tips on crafting the perfect pitch.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Reddit Users Boom, Netflix Clip Sharing and Meta Explores Facial Recognition: The Latest Social Media Updates

Prohibition

There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Here’s an overview of some of the key changes you may have missed. Reddit users and revenue boom Reddit has recently published its third performance report, outlining significant growth in usage and revenue during Q3. The amount of Daily Active Unique’s (DAUq) averaged 97.2 million in Q3, an increase of 47% year-on-year.

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The Top Halloween-Themed PR and Marketing Campaigns

Notified

Halloween is a time for spooky fun, sweet treats and communications creativ ity!

Marketing 100
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Journalist Spotlight | Interview with Chris Knox, Data Editor and Head of Data Journalism at New Zealand Herald

Medianet Australia

Hi Chris! Thanks again for your time, it’s truly an honour! Firstly, could you tell me a bit about your role at the NZ Herald? What exactly does data journalism entail? How does it diverge, in process, media cycle/timeline, form, content, etc from ‘traditional’ journalism?

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[Free Webinar] The PR Toolkit: Setting Up for 2025

Notified

R emember a world without AI? The pace of innovation is happening at a breathtaking speed , and public relations p ros have tried to quickly adapt budgets, skills and tools to contend with all the rapid- fire changes.

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