Wed.Nov 13, 2024

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Building trust in brand marketing with transparent and authentic PR strategies

Agility PR Solutions

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

Strategy 185
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.

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Trending Sources

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Top strategies to get the most out of your email marketing campaigns in 2025

Agility PR Solutions

Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense. In 2024, the effectiveness of email marketing hinges on a few critical factors: personalization, segmentation, […] The post Top strategies to get the most out of your email marketing campaigns in 2025 appeared first on Agility PR Solutions.

Strategy 100
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Journalist Spotlight | Interview with Mick Rad, Host & Producer at 2SER FM

Medianet Australia

Hi Mick! Thanks again for your time! Firstly, I want to ask about your role at 2SER. What do your roles there entail and how did you come to work at 2SER? And why do you think community radio/outlets like 2SER are more important than ever?

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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7 reasons to invest in comms training and development to drive business growth

Agility PR Solutions

Surviving in a competitive market is not an easy task for businesses. Every day welcomes a new challenge that impacts the pace of business growth and impedes success. Customer demands and market trends are evolving at lighting speed—and sticking to the same old strategies isn’t usually a good plan for business growth. Businesses that focus […] The post 7 reasons to invest in comms training and development to drive business growth appeared first on Agility PR Solutions.

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5 virtual event marketing strategies to boost attendance

Agility PR Solutions

Since the outbreak of the pandemic, it’s undeniable that more and more people around the world have turned to the Internet for a huge range of things. From shopping online to communicating with loved ones, from working and studying to attending meetings, many parts of people’s lives suddenly shifted to a virtual setting. And while […] The post 5 virtual event marketing strategies to boost attendance appeared first on Agility PR Solutions.

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ICON 2024 Q&A: Navigating Brand Identity With Suzi Brown of Disneyland

PRSay

Suzi Brown, vice president of communications at Disneyland Resort, delivered the keynote address on Oct. 15 at PRSSA’s ICON 24 in Anaheim, Calif. Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members.

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Building Your Digital PR Toolkit: Expert Tactics from Olivia Lott

Buzzstream

Olivia Lott told me she’s a “ride-or-die” BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR.

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Revisit the Best Moments from Minds Worth Meeting Season 4

Stern + Associates

This season on Minds Worth Meeting , we talked to renowned thought leaders from Stern Strategy Group’s exclusive roster of speakers and advisors about everything from leading with purpose to digital exhaustion, protecting reputation and more. Now, we’re taking a look back at our favorite moments to share the best of Minds Worth Meeting’s fourth season.

Meeting 62
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Ritual of Giving Instructions

Doctor Spin

As a leader, giving instructions should be considered a ritual. Communicative leadership is about being deliberate in every interaction. A small, often overlooked aspect of this is how instructions are given. A straightforward and practical leadership hack is to treat giving instructions as a distinct ritual—separate from the informal or problem-solving conversations that might precede it.

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How To Use Press Releases as a Strategic Branding Tool

Notified

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

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Symbolic Pacing in Communicative Leadership

Doctor Spin

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Effective leadership isn’t synonymous with constant action or relentless involvement: A powerful but often overlooked approach is to practice symbolic pacing—knowing when to step back and let your team take the lead and when to step up and provide direct guidance, especially in times of heightened sensitivity or crisis.

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Five Successful Christmas Influencer Campaigns for Inspiration 

Prohibition

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Speak First: A Simple Yet Powerful Leadership Hack

Doctor Spin

Why you should speak first—a simple yet powerful hack Leadership isn’t always about making grand decisions or monumental gestures. Sometimes, the most impactful leadership strategies are minor behavioural adjustments that can change the dynamics of an entire team. Here we go: The Hack: Speak First This is a powerful yet deceptively simple hack for communicative leadership: Speak first during formal and informal occasions with your team.