Ronn Torossian

DECEMBER 18, 2023

Financial public relations plays a crucial role in shaping the market perception of financial institutions, businesses, and investment entities. As the interface between these entities and the public, financial PR is instrumental in establishing trust, managing reputation, and influencing how organizations are perceived in the financial markets. Building credibility and trust Financial PR is foundational […] The post How Financial PR Shapes Market Perception appeared first on.

Financial 195

Financial Marketing Reputation Publicity 195

Agility PR Solutions

DECEMBER 18, 2023

Small businesses, vibrant and dynamic, are often lauded as the economy’s lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding. It’s a tale of David versus Goliath, where small business owners, brimming with ideas and ambition, often find themselves navigating a […] The post 5 key communication tactics to help small businesses win over investors appeared f

Small Business 173

Small Business Communications Branding Brand 173

Ronn Torossian

DECEMBER 18, 2023

Multicultural marketing has become an increasingly vital aspect of any comprehensive multicultural marketing strategy. As societies grow more diverse, businesses must adapt to effectively reach and engage with different ethnic, cultural, and linguistic groups. What is multicultural marketing? Multicultural marketing, also known as ethnic marketing, is a strategic approach that tailors marketing efforts to appeal […] The post How to Navigate the Nuances of Multicultural Marketing appeared

How To 195

How To Marketing Groups Strategy 195

Prowly

DECEMBER 18, 2023

Nothing is certain, except for a PR crisis. At a time when crises arise on all sides – from your company actions to TikTok challenges – formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can – and should – prepare for them in advance. […] The post PR Crisis Management Guide (w/ Strategies and Examples) appeared first on Prowly Magazine.

Crisis Management 104

Crisis Management Examples Crisis Strategy 104

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

DECEMBER 18, 2023

The world of recruitment is evolving rapidly, and one platform at the forefront of this transformation is TikTok. What started as a short-form video-sharing app primarily for entertainment has grown into a powerful tool for attracting new employees. In this digital age, harnessing TikTok’s potential can help brands tap into a diverse and vibrant pool […] The post Using TikTok to Attract New Employees appeared first on.

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Employee Video Tools Brand 195

Ethical Voices

DECEMBER 18, 2023

Joining me on this week’s episode is Ed Harrison , the managing director of Inkhouse in Boston. He discusses several ethics issues including: Ethical failures with data Why we need to tell the hard truths The important difference between being nice and being kind An interactive discussion on AI tools and training Tell us more about yourself and your career I’m a managing director at Inkhouse, an integrated PR agency based in Waltham, but we have people all over the country.

Ethics 105

Ethics Data Training Agency 105

Agility PR Solutions

DECEMBER 18, 2023

Visuals have been a marketer’s best friend for a while now, but now with AI in tow, the visual experience has been taken to the next level (or two) and there’s no looking back now—highly optimized video and other imagery are dominant and critical components of the overall online experience. New research from image and […] The post Brand visuals get supercharged by AI: Optimized multimedia boosts engagement, saves resources, and offers sustainability gains appeared first on Agility PR Solut

Resources 110

Resources Branding Brand Video 110

NewsWhip

DECEMBER 18, 2023

In a world of retrospective analyses and next-day charts, it can be difficult to manage live events as they unfold. We know that our users are charged with managing the reputation and coverage of some of the world’s biggest brands, and that’s why NewsWhip’s metrics are built with speed in mind, to make sure they’re ahead of the game and not facing any nasty surprises.

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Viral Measurement Analysis Reputation 78

Agility PR Solutions

DECEMBER 18, 2023

Internships have always been the best way to get hands-on experience in a new field, but students and emerging professionals have been wondering if the rise of AI will make these positions obsolete. New research from data-driven software recommendation firm GetApp reveals the contrary—more than one-third (36 percent) of small and midsize businesses say that […] The post Even in the age of AI, marketing interns will be in higher demand in 2024 appeared first on Agility PR Solutions.

Internal 100

Internal International Software Marketing 100

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Culpwrit

DECEMBER 18, 2023

As my 15th year of being Culpwrit winds down, I enjoyed spending some time this weekend re-reading each and every post – especially those of guest contributors who generously took the time to share their advice with students and aspiring PR pros. I was not surprised that many of the “guest columnists” wrote some… Continue reading Top 10 Posts of 2023 Cap off 15th Year of Culpwrit The post Top 10 Posts of 2023 Cap off 15th Year of Culpwrit appeared first on Culpwrit.

Blogging 89

Blogging 89

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics

Communications 73

Communications Guidelines Technology Tools 73

HMA Public Relations

DECEMBER 18, 2023

As 2023 draws to a close, we have compiled all of our #MediaMonday features of the year in one post. Meet the media in this recap!

Meeting 86

Meeting Media Media Relations 86

Institute for Public Relations

DECEMBER 18, 2023

This roundtable discussion is provided by the IPR Behavioral Insights Research Center & IPR Digital Media Research Center Members of the IPR Digital Media Research Center (DMRC) and the IPR Behavioral Insights Research Center (BIRC) gathered virtually to discuss disinformation and emerging technology. Two IPR Trustees moderated the discussion: BIRC member Ian Bailey and Lisa Kaplan (Alethea).

Technology 59

Technology Media Education Communications 59

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Institute for Public Relations

DECEMBER 18, 2023

IPR is a sponsor of the Latin American Communication Monitor The Latin American Communication Monitor (LCM) analyzed trends in Latin America’s PR field and what professionals are predicting for 2024. A survey of 1,134 communications professionals from 20 countries was conducted from May – June 2022. Key findings include: 1.

Communications 52

Communications Trends Survey Internal 52

Institute for Public Relations

DECEMBER 18, 2023

MuckRack analyzed the current responsibilities of public relations professionals and expectations for the upcoming business year. A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 7 – Oct. 26, 2023. Key findings include: 1.) 68% of all leaders surveyed said their role is a mix of marketing and communication.

Leadership 52

Leadership Trends Communications Marketing 52

Institute for Public Relations

DECEMBER 18, 2023

There is no excerpt because this is a protected post.

Communications 52

Communications Internal International Study 52

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.