ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. That’s why newsletters are so important.

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HMA Public Relations

NOVEMBER 17, 2023

AI is reshaping our navigation experience on the Google Maps platform with new features introduced that use visual results, augmented reality and more to streamline the user experience. Learn more in this post from Justin Liggin.

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PRSay

NOVEMBER 17, 2023

Artificial intelligence “is inevitable,” said Kami Huyse, APR. For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” Huyse, CEO of Zoetica , a digital marketing and PR agency in Houston, was the guest on Nov. 14 on Strategies & Tactics Live , PRSA’s LinkedIn livestream. At PRSA’s ICON 2023 in Nashville, Tenn., in October, she led a session titled “Unlocking the Power of Human-centric AI to Help Elevate Your Content.

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Prohibition

NOVEMBER 17, 2023

Visually pleasing content has become the centre of online engagement in recent years, with businesses striving for engagement through curated visual feeds. Here we’ll explores the power of ensuring your content is visually engaging, in a vast digital landscape – as well as best practice for making your feeds stand-out and scroll-worthy! Try to establish visual consistency Branding and visual consistency are key to increased awareness and brand salience.

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Doctor Spin

NOVEMBER 17, 2023

I’m obsessively interested in how to create knowledge. I love to learn about how to learn. And I love to know about knowledge. Of course, not everyone will find this interesting, but not all knowledge is created equally. Understanding how knowledge is created makes it easier to understand the strengths and weaknesses of different types of reasoning.

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