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This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.
Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization?
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked…OK. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
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Months of research, analysis, and interviews – plus the expected levels of blood, sweat, and tears – are poured into developing NewsWhip products. Why do we do this? Because we know how much our increasingly busy partners value time, accurate reporting, and the ability to switch off on a Saturday to spend time with family and friends instead of in spreadsheets and dashboards.
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Daily Mail Her decision to go topless in LA raises yet more questions about whether on the orders of husband Kanye because of a PR war with his ex-wife Kim. Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: ‘Where does it end? She clearly is very comfortable with her public image and demonstrates it with this extreme fashion statement. ‘I can only think this is a considered act.
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By the Landis Team Photo courtesy of Pixabay Is your neighbor’s job at risk? Let’s hope not. Roughly 10% of Californians work for nonprofit organizations (NPOs). Their work is crucial in creating a more equitable and just society, but it relies heavily on the generosity of donors to sustain its mission. These organizations advocate for marginalized communities, promote equity and create innovative solutions to societal challenges.
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