Sat.Mar 22, 2025

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

Making winter sports accessible to everyone takes dedication, planning, and effective communication. Ski resorts across North America have made significant progress in creating adaptive skiing programs that welcome people of all abilities to experience the thrill of gliding down snowy slopes. According to the National Ski Areas Association, over 90% of major ski resorts now offer some form of adaptive skiing program.

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4 reasons why B2B wholesale brands are investing in PR more than ever in 2025

Agility PR Solutions

The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product. Thats why smart B2B wholesale brands are investing in public relations. […] The post 4 reasons why B2B wholesale brands are investing in PR more than ever in 2025 first appeared on Agility PR Solutions.

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The Role of Corporate Communications in Modern Business: A Critical Analysis

Ronn Torossian

Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.

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How corporate comms teams are managing Federal Government DEI policy reversal

Wadds Inc.

The corporate communications function faces the task of repositioning company DEI policies while balancing regulatory compliance, stakeholder expectations and organisational values. President Trump has officially ended diversity and inclusion initiatives within the US government and corporate America. A White House statement in January 2025 described diversity, equity and inclusion (DEI) programmes as "illegal and immoral.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.