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Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use. You can use it to discover how many […] The post Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns appeared first on PR Resolution — by CoverageBook.
In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty. One […] The post The future of app marketing PR: Trends shaping user engagement in 2024 appeared first on Agility PR Solutions.
By Nicole Paulson Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock. Think of it like leveling up your social skills. You’ll be the networking ninja who always knows… Continue reading Develop a PR Superpower: The Art of Networking The post Develop a PR Superpower: The Art of Networking appeared first on Culpwrit.
As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of […] The post 2025 PR & communications predictions for public affairs, healthcare, & tech appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Today, we’re announcing the addition of X as the first social platform integrated into Timeline. This enhancement marks the beginning of a new era for Timeline, bringing a social-first perspective to your monitoring and analysis. For years, the Timeline widget has been one of our most popular tools, providing a real-time visualization of public and media interest.
For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails, underutilized and overlooked. Your email signature isn’t just contact information—it’s prime […] The post The PR edge: Turning email signatures into storytelling opportunities appeared first on Agility PR Solutions
For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails, underutilized and overlooked. Your email signature isn’t just contact information—it’s prime […] The post The PR edge: Turning email signatures into storytelling opportunities appeared first on Agility PR Solutions
Daily Mail Mark Borkowski, one of the UK’s leading PR gurus and crisis managers, told MailOnline today that Gregg is ‘only listening to his own ego’ – not advice – meaning his video about middle class women complaining is likely to end his TV career. ‘The first law of PR in a crisis is never let your emotions rule your Instagram’, he said. ‘The PR playbook his ego is referencing was written at the same time as Mrs Beeton was writing her cook books’ ‘What Wallace seems to have catastrophica
This #MediaMonday, the spotlight is on Arizona's Family as we share a roundup of our past features from the station. Get to know the local media professionals that bring stories to life in this post.
The Mirror PR and crisis management expert Mark Borkowski told Mail Online , it’s almost certain the star has avoided the advice of his PR team with his outburst. “The first law of PR in a crisis is never let your emotions rule your Instagram”, Borkowski told the publication. “What Wallace seems to have catastrophically miscalculated is the seismic shift in workplace norms,” he added. “Studios, like most workplaces today, are hypersensitive ecosystems.
In today’s competitive business landscape, lead generation is more critical than ever. Businesses of all sizes are seeking ways to attract potential customers, nurture relationships, and ultimately convert leads into paying customers. As marketing strategies become more data-driven and personalized, lead generation software has emerged as a key tool for capturing, managing, and analyzing leads […] The post Comms tools: The ultimate guide to lead generation software in 2025 appeared first o
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Like clockwork, there comes a time when journalists find themselves looking at an empty barrel of story ideas hoping to find a glimmer of gold at the bottom. Sometimes these instances happen out of the blue, and sometimes it’s a bit more predictable. Throughout any given year, a journalist can find themselves struggling to come up with story ideas simply based on the time of year.
After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Ellie is a former UK digital PR who moved to Australia to help a local agency, Prosperity Media, build their digital PR offering.
Host (Lora Indzhova): "Your Day" continues, dear viewers. We'll be discussing politicians and social media today, particularly after a pro-Russian candidate for the Romanian presidential elections reached the runoff after basing his campaign primarily on TikTok. By the way, we have breaking news: the Romanian telecommunications regulator is now seeking to ban TikTok following these developments.
The Guardian L et’s discuss Gregg Wallace and his white-van-man alter ego. A man who has turned his once reliable MasterChef charm into a full-blown case study in professional implosion. Watching him navigate his downfall has been like observing a soufflé collapse in slow motion: utterly predictable, yet still oddly fascinating. There are issues aplenty arising from the allegations levelled against him of inappropriate sexual banter: issues about power relationships, gender relationships, work
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Imagine effortlessly tracking every mention your brand gets on TV and radio without missing a beat. For PR pros, every gap in media monitoring is a potential missed opportunity—or worse, a crisis left unresolved. While many monitoring tools fall short when it comes to broadcast coverage, Prowly bridges the gap. With a powerful suite of tools designed to track both online and offline sources, you can confidently stay ahead of the broadcast media game.
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