This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses. Instead, the most successful campaigns have one thing in common: personalization.
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an increasingly skeptical public, and the growing need to manage innovation in ways that are […] The post The future of technology PR: Building relationships, managing innovation, and driving global conversations first appeared on
As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of the top American magazines and show you how we curated it, why these are the most popular US magazines, and how you can reach the journalists that work there.
E-commerce success isnt just about what you sellits more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who dont risk frustrating customers, low conversion rates, cart abandonment, and dwindling loyalty. If you are an e-commerce brand looking to deliver […] The post Tips for creating user-centric e-commerce experiences for maximum impact first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. Maiah leads communications strategy, implementation and evaluation for Perpetual Planet Expeditions and other Explorer-led programs to advance the Societys mission to illuminate and protect the wonder of our world
Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations. Business leaders and their communications teams must prepare […] The post Crisis communications in the era of cancel culture: Key challenges and effective tactics first appeared on Agility PR
Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations. Business leaders and their communications teams must prepare […] The post Crisis communications in the era of cancel culture: Key challenges and effective tactics first appeared on Agility PR
In today’s competitive mobile app landscape, acquiring new users is just the beginning. The real challenge lies in retaining them and driving sustained engagement. Mobile app retargeting emerges as a powerful strategy to re-engage users who have previously interacted with a company’s app, ultimately boosting user engagement and reducing churn.
Public relations is critical for shaping an organization’s image and reputation. It acts as a link between organizations and their customers, helping to build trust, manage crises, and amplify messages. In a world where perception can make or break success, public relations is an essential instrument for establishing credibility and authority.
Read several prominent examples of failed app marketing campaigns, the missteps that led to their failure, and the lessons learned for app developers and marketers in avoiding similar pitfalls. The post The Rise and Fall of Failed App Digital Marketing Campaigns appeared first on.
By Brianne Miller As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December (who wants to crunch social media numbers while sipping eggnog? No one.). Planning ahead and organizing key deliverables now can help create a smoother transition into 2025 while ensuring client satisfaction remains high through the final quarter of the year.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Three exceptional women-led nonprofit organizations will receive a combined total of half a million dollars in PR and marketing support for one year NEW YORK December 9, 2024 UpSpring, a women-owned PR, digital marketing, and creative agency, announced today the winners of its first annual pro bono PR and marketing competition: the UpSpring […] The post UpSpring Announces Winners of Inaugural Pro Bono PR & Marketing Contest first appeared on Agility PR Solutions.
HAROor Connectivelyis dead. Long live Source of Sources ! Peter Shankman , the creator of the original HARO, was fed up with what they did to his product after he sold it. So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.) Once Connectively announced they were closing the doors on Dec. 9, I emailed Peter to get him on our pod.
Company blogs are a valuable tool for sharing insights on new products, services and perspectives. But solely relying on owned channels can limit visibility. With the resources invested in creating blog content, whats the best way to expand reach?
This #MediaMonday, were spotlighting Arizonas radio and podcast professionals who share stories that resonate across airwaves and digital platforms. Get to know some of our past features from news to sports in this post.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Walmart is bringing all the drama this holiday season with its Deals of Desire campaign and dramatically good Black Friday deals. But just how good are these deals? Ask the stars of Deals of Desire: Chad Michael Murray, Lisa Rinna, Ian Somerhalder, Walton Goggins and Anthony Ramos. To highlight how amazing Walmarts Black Friday deals […] The post Watch: Celebs Read Real Reviews of the Best Deals from Walmarts 2nd Black Friday Event in Golin Chicago Content Series first appeared on Agility
78
78
Input your email to sign up, or if you already have an account, log in here!
Enter your email address to reset your password. A temporary password will be e‑mailed to you.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content