Ronn Torossian

DECEMBER 9, 2024

Read several prominent examples of failed app marketing campaigns, the missteps that led to their failure, and the lessons learned for app developers and marketers in avoiding similar pitfalls. The post The Rise and Fall of Failed App Digital Marketing Campaigns appeared first on.

Marketing 195

Marketing Examples Publicity 195

Agility PR Solutions

DECEMBER 9, 2024

In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an increasingly skeptical public, and the growing need to manage innovation in ways that are […] The post The future of technology PR: Building relationships, managing innovation, and driving global conversations first appeared on

Technology 100

Technology Publicity Company Media 100

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses. Instead, the most successful campaigns have one thing in common: personalization.

Consumer 195

Consumer Marketing Advertising Advertising 195

Prowly

DECEMBER 9, 2024

As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of the top American magazines and show you how we curated it, why these are the most popular US magazines, and how you can reach the journalists that work there.

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Pitching Sports Analysis Financial 104

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

DECEMBER 9, 2024

E-commerce success isnt just about what you sellits more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who dont risk frustrating customers, low conversion rates, cart abandonment, and dwindling loyalty. If you are an e-commerce brand looking to deliver […] The post Tips for creating user-centric e-commerce experiences for maximum impact first appeared on Agility PR Solutions.

Branding 86

Branding Brand Publicity 86

Agility PR Solutions

DECEMBER 9, 2024

Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations. Business leaders and their communications teams must prepare […] The post Crisis communications in the era of cancel culture: Key challenges and effective tactics first appeared on Agility PR

Crisis Communications 94

Crisis Communications Crisis Communications Reputation 94

5W PR

DECEMBER 9, 2024

In today’s competitive mobile app landscape, acquiring new users is just the beginning. The real challenge lies in retaining them and driving sustained engagement. Mobile app retargeting emerges as a powerful strategy to re-engage users who have previously interacted with a company’s app, ultimately boosting user engagement and reducing churn.

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Mobile Advertising Advertising Engineering 78

Agility PR Solutions

DECEMBER 9, 2024

Public relations is critical for shaping an organization’s image and reputation. It acts as a link between organizations and their customers, helping to build trust, manage crises, and amplify messages. In a world where perception can make or break success, public relations is an essential instrument for establishing credibility and authority.

Reputation 86

Reputation Publicity Branding Brand 86

Landis PR

DECEMBER 9, 2024

By Brianne Miller As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December (who wants to crunch social media numbers while sipping eggnog? No one.). Planning ahead and organizing key deliverables now can help create a smoother transition into 2025 while ensuring client satisfaction remains high through the final quarter of the year.

Communications 59

Communications Analysis Report Media Relations 59

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

DECEMBER 9, 2024

Three exceptional women-led nonprofit organizations will receive a combined total of half a million dollars in PR and marketing support for one year NEW YORK December 9, 2024 UpSpring, a women-owned PR, digital marketing, and creative agency, announced today the winners of its first annual pro bono PR and marketing competition: the UpSpring […] The post UpSpring Announces Winners of Inaugural Pro Bono PR & Marketing Contest first appeared on Agility PR Solutions.

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Nonprofit Marketing Creativity Agency 60

Buzzstream

DECEMBER 9, 2024

HAROor Connectivelyis dead. Long live Source of Sources ! Peter Shankman , the creator of the original HARO, was fed up with what they did to his product after he sold it. So, he started up Source of Sources. (In my opinion the best alternative to HARO/Connectively.) Once Connectively announced they were closing the doors on Dec. 9, I emailed Peter to get him on our pod.

How To 62

How To Pitching SEO Small Business 62

Notified

DECEMBER 9, 2024

Company blogs are a valuable tool for sharing insights on new products, services and perspectives. But solely relying on owned channels can limit visibility. With the resources invested in creating blog content, whats the best way to expand reach?

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Case Study Blogging Study Resources 52

HMA Public Relations

DECEMBER 9, 2024

This #MediaMonday, were spotlighting Arizonas radio and podcast professionals who share stories that resonate across airwaves and digital platforms. Get to know some of our past features from news to sports in this post.

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Radio Sports Media Relations Media 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Maxim Behar

DECEMBER 9, 2024

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Agility PR Solutions

DECEMBER 9, 2024

Walmart is bringing all the drama this holiday season with its Deals of Desire campaign and dramatically good Black Friday deals. But just how good are these deals? Ask the stars of Deals of Desire: Chad Michael Murray, Lisa Rinna, Ian Somerhalder, Walton Goggins and Anthony Ramos. To highlight how amazing Walmarts Black Friday deals […] The post Watch: Celebs Read Real Reviews of the Best Deals from Walmarts 2nd Black Friday Event in Golin Chicago Content Series first appeared on Agility

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