ImPRessions - Crenshaw Communications
DECEMBER 19, 2023
As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior.
PR for Anyone
DECEMBER 19, 2023
Ash Beckham, a celebrated author, corporate trainer, and captivating keynote speaker, brings a wealth of experience to the table, including powerful TEDx Talks like “Coming Out of Your Closet,” which have amassed over 15 million views. In this episode, Christina and Ash discuss her latest book, “Step Up,” which sheds light on the critical need for empathy, embracing discomfort as a catalyst for personal growth, and the vital role of understanding diverse viewpoints, even those that may challenge
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Prowly
DECEMBER 19, 2023
As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there’s a growing need for even more meticulous personalization.
PR for Anyone
DECEMBER 19, 2023
Ash Beckham is a renowned author, corporate trainer, and accomplished keynote speaker with impactful TEDx Talks, such as “Coming Out of Your Closet,” that have over 15 million views. Her latest book, “Step Up,” inspires part of her discussion with Christina, as she highlights the importance of cultivating empathy, embracing discomfort as a catalyst for growth, and encouraging individuals to foster connection with each other by making an effort to understand other viewpoints that they may not nec
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
DECEMBER 19, 2023
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in its wake. Mix in the rising popularity of independent […] The post PR in 2024: 4 predictions for the transformative year ahead appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
DECEMBER 19, 2023
Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive forces. While consumers remain resilient and optimistic about their future financial situations, new research from value […] The post Holiday homestretch: 10 brand and retailer initiatives for navigating disruption in turbulent time
Sword and the Script
DECEMBER 19, 2023
Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub.
Agility PR Solutions
DECEMBER 19, 2023
Digital marketing is evolving, and so is Facebook advertising. There have been changes in Facebook marketing features, market demands, and general lead generation tactics. That’s why we are here to help you catch up. In this article, we’ll explore some of the top Facebook lead generation ads best practices and current advertising trends you need […] The post 5 best practices for Facebook Lead Generation Ads in 2024 appeared first on Agility PR Solutions.
HMA Public Relations
DECEMBER 19, 2023
After serving as an emergency replacement Santa at a recent Christmas party, Scott Hanson is discussing his past experiences as Santa and the universal love for the figure. Read more from Scott on what this reveals about reputation management in this post.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
OnePitch
DECEMBER 19, 2023
Alesandra Dubin , a freelance travel writer. Her writing has appeared in Good Housekeeping, Insider, Travel + Leisure, AFAR, Glamour, Esquire, and more.
5W PR
DECEMBER 19, 2023
In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical.
Axia PR
DECEMBER 19, 2023
In this episode, Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Tune in to learn more!
Maxim Behar
DECEMBER 19, 2023
The narrow and rather unkempt streets of Sofia, and not only there, are more and more often filled with cars left on emergency lights and of course without any accident. This should be banned by law. Our cities are overcrowded with cars, traffic is becoming more and more difficult, and somehow, by definition, everyone has begun to think that they can stop even in the middle of the street once they have their lights on.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Institute for Public Relations
DECEMBER 19, 2023
Gainesville, Fla. – The Institute for Public Relations is thrilled to announce nine new Trustees to the Board: Kristine Boyden, BCW, Chief Executive Officer (US) Katherine Burns, L’Oreal Groupe (US), AVP, Corporate Affairs and Engagement Whitney Eichinger, Southwest Airlines, Chief Communications Officer Juan Meng, Ph.D.
PR Fuel
DECEMBER 19, 2023
When your business needs to issue a press release, you’re likely more focused on getting the news out to the public than you are about saving money. However, the cost of a press release can add up fairly quickly. The average cost for PR. Read More The post Press Release Cost: A Guide on How to Save Money appeared first on eReleases.
The Hoffman Agency
DECEMBER 19, 2023
I was in the last place I thought I’d be when I heard about Hoffman’s public relations internship program: Disney World. While visiting my sister in Orlando, I learned about the program when Tori Quinn, Hoffman’s talent acquisition manager, messaged me asking if I’d be interested in having a conversation about it. With every sentence Tori said, Hoffman sounded more and more like an ideal first agency to work at post-grad.
Prohibition
DECEMBER 19, 2023
Another month, another ads round-up to make sure you are all up to date on the recent changes/updates. From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Meta previews new generative AI tools With the introduction of AI tools being one of the key trends we expect to see continue into 2024, it is no surprise that Meta is previewing new generative AI tools to help create video and images based on text prompts.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
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