ImPRessions - Crenshaw Communications

MAY 1, 2024

Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” NPR, which ramped up diversity efforts to combat Covid-era viewership decline, is facing a double-whammy of

Leadership 203

Leadership Corporate Study Survey 203

Agility PR Solutions

MAY 1, 2024

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs. We’ll cover what the PESO model is before we dive into […] The post Decoding the PESO model: A comprehensive guide for PR appeared first on Agility PR Solutions.

Branding 172

Branding Brand Publicity Media Relations 172

PR for Anyone

MAY 1, 2024

Kelly Howard is a fitness expert and host of the Fit is Freedom podcast. She is also the author of Fit, Active, and Ageless for Life , which aligns perfectly with her focus on health and aging gracefully. In this episode, Kelly Howard joins Christina Daves in a discussion about maintaining health and fitness at any age. Kelly emphasizes the importance of starting small with fitness routines, introducing the concept of “minimum daily movement” to ease people into regular physical acti

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Exercises Training Travel Mobile 130

Agility PR Solutions

MAY 1, 2024

No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates. Therefore enterprises and big-budget brands invest in the best and brightest communicators they […] The post Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and l

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Small Business Enterprise Communications Marketing 113

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Institute for Public Relations

MAY 1, 2024

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Community 78

Community 78

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. We want to make it possible for our users to understand the stories shaping the world – as they are happening. Unsurprisingly – in recent years, AI has played an increasing role in our products, and how they are used.

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Viral Analysis Crisis Data 78

Agility PR Solutions

MAY 1, 2024

Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data and analytics giant Nielsen explores communicators’ priorities and plans to improve ROI in […] The post On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and provin

Industry 109

Industry Marketing Analytics Measurement 109

Axia PR

MAY 1, 2024

Consider these best practices and industry examples to weave newsjacking into your PR strategy. If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.

How To 71

How To Branding Brand Examples 71

Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. These models require regular updates with contemporary data to stay up-to-date.

Training 59

Training Survey Data Wikipedia 59

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Axia PR

MAY 1, 2024

Google vs Tesla: The ultimate corporate communication showdown College protests showcase need for effective leadership communication 60-second close: Strategic communication requires the right perspective

Communications 71

Communications Leadership Google Corporate 71

Culpwrit

MAY 1, 2024

As college commencement season begins, some four million graduates are deciding whether they’ll receive their degrees in person or by mail. Having made the wrong decision decades ago, I felt a need to urge 2024 grads to do as I say, not as I did. Walk! Most graduates this year missed their high school… Continue reading Commencement: To Walk or Not to Walk?

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Institute for Public Relations

MAY 1, 2024

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International 52

International Internal Communications Employee 52

Landis PR

MAY 1, 2024

In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan.

Analysis 52

Analysis Writing How To Media 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Institute for Public Relations

MAY 1, 2024

There is no excerpt because this is a protected post.

Consumer 52

Consumer Media Social Media Technology 52

Medianet Australia

MAY 1, 2024

As a knowledge-worker for the crafts, Dr. Kevin Murray strives to support craft-makers through information and advocacy. Garland Magazine thus seeks to weave the stories and practices of craft, sharing its rich tapestry to a wider audience.

Interviews 52

Interviews Media 52

Institute for Public Relations

MAY 1, 2024

There is no excerpt because this is a protected post.

How To 40

How To Employee International Internal 40