Mon.Jan 22, 2024

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PR Strategies to Navigate the Complex World of Financial Relations 

Ronn Torossian

Navigating the complex world of financial relations requires a strategic and nuanced approach to public relations. Financial communications are critical for building and maintaining trust with stakeholders, including investors, analysts, customers, and the public. PR strategies in the financial sector must be robust, transparent, and adaptable to address the intricacies of a dynamic financial landscape. […] The post PR Strategies to Navigate the Complex World of Financial Relations appea

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Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most

Agility PR Solutions

Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management consulting firm Oliver Wyman asserts that these companies are the exceptions, […] The post Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most appea

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10 social media marketing trends for 2024

Communications Conversations

On Friday, Jan. 12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. See below for the full presentation. I’ll be giving this presentation again as a webinar on Thursday, Feb. 8. You can sign up here. 10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson.

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5 ways PR pros can take advantage of a smartphone-centered world

Agility PR Solutions

Fifty-four percent of the global population—around 4.3 billion people—now own a smartphone. The devices allow us to communicate with others, browse the internet, purchase goods and services, play games, read books, listen to music, scroll through social media, and much more. In 2024, public relations professionals need to take advantage of the ever-increasing popularity of […] The post 5 ways PR pros can take advantage of a smartphone-centered world appeared first on Agility PR Solutions.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building.

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How Paid Advertising Can Expand Your Brand’s Reach

5W PR

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies.

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Implementing the green transition: Leaders are largely positive about this sustainability movement, but green skills need overhauling

Agility PR Solutions

Large-scale sustainability initiatives are desperately needed if there’s any hope of combatting the climate crisis, and you can count the U.S. government out—the divisiveness there prohibits substantial action of any kind. Regardless, most business leaders believe that responsibility for driving the green transition rests with the private sector rather than policymakers, new research from Economist […] The post Implementing the green transition: Leaders are largely positive about this sust

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Auto Suppliers to Shine in Seraph’s Operational Excellence Awards

Bianchi Biz Blog

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? – consider applying for Seraph’s Operational Excellence Awards. Entries are being accepted through March 8, 2024. Are you an automotive supplier that is achieving great things within your plant operations? The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America.

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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

Joining me on this week’s episode is Roy Reid , a senior fellow with the Stockworth Institute , and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Leaving Your Job the Right Way

Culpwrit

By Ginny Clarke Have you ever felt like leaving your job with a mic-drop moment? Trust me, I’ve been there. But let’s face it, a dramatic exit might feel good for a moment, but it’s like eating too much candy – regret follows swiftly. Let’s talk about leaving your job the right way –… Continue reading Leaving Your Job the Right Way The post Leaving Your Job the Right Way appeared first on Culpwrit.

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“Baby Bust” at 10: Why People Are Forgoing Parenthood and What This Means for Business and Society

Stern + Associates

Millennials have access to more time- and labor-saving devices than any past generation, but fewer people in this generation are choosing parenthood. Could this mismatch be explained by our current approach to how we balance the various aspects of our lives? A decade after its initial publication, Stew Friedman ‘s “ Baby Bust: New Choices for Men and Women in Work and Family ” remains a critical resource for understanding the dynamics of work and family life.

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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

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#MediaMonday – Cameron Martinez

HMA Public Relations

Happy #MediaMonday! Check out this media feature from our Public Relations Global Network partner, Fearey. The agency in Seattle recently caught up with Cameron Martinez, a reporter with Anacortes American. Learn more in this post!

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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IPR Announces Three New Directors of the IPR Commissions and Centers of Excellence

Institute for Public Relations

Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected three new Directors for the IPR Commissions and Centers of Excellence. The Directors help guide the mission, research, and strategy of each of these centers based on critically important long-term areas of interest determined by Trustees.

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Book Review: The Nowhere Office – Reinventing Work and the Workplace of the Future

Wadds Inc.

The Nowhere Office explores how the COVID-19 pandemic accelerated changes in the nature of work have created a new type of office - a virtual space that is harder to define or manage. You might think you’re getting ‘nowhere’ at work… but what if you’re not the only one? What if we’re all in The Nowhere Office ? Julia Hobsbawm makes a convincing case that if you’re a knowledge worker with a laptop, that’s exactly where you are in her book The Nowhere Office: Reinventing Work and the Workplace of

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