ImPRessions - Crenshaw Communications
NOVEMBER 16, 2023
Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR firm, and there’s no institutional experience.
Ronn Torossian
NOVEMBER 16, 2023
The intersection of technology and healthcare has seen remarkable advancements in recent years, revolutionizing the way we approach health and wellness. From digital health apps to wearable devices, health and wellness technology is playing an increasingly crucial role in monitoring, diagnosing, and promoting overall well-being. Telemedicine Telemedicine platforms allow patients to consult with healthcare […] The post The Increasing Role of Technology in Health and Wellness appeared first
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Steve Barrett on PR
NOVEMBER 16, 2023
PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.
Bianchi Biz Blog
NOVEMBER 16, 2023
As it seems every year, the holidays and the year-end celebrations that come with them have snuck up on us once again. While the festive season might bring to mind thoughts of time spent outside of the workplace with family and friends, filled with glittering décor, gift giving, or holiday travel, it also brings an annual tradition for many within the workplace as well – the company / office holiday party.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
NOVEMBER 16, 2023
The early 2020s experienced a growing optimism and interest in fintech from institutional players. More than 80 percent of global financial services companies planned to increase fintech partnerships throughout the next three to five years. However, reality has taken a different turn. In 2023, global fintech VC funding continues to fall, with a nearly 50 […] The post UK fintech needs to have its eyes wide open on PR—here’s why appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
NOVEMBER 16, 2023
There’s a lot to be afraid of in business these days: Is your company resilient enough to weather another downturn? Are your employees motivated and properly trained on tools like generative AI, so your data infrastructure doesn’t get compromised? Are you lagging behind your competitors in achieving digital transformation? We’re not sure what they’re afraid […] The post Leading with fear: Many corporate managers are often anxious, angry or afraid—which costs businesses $36 billion in produ
The Hoyt Organization
NOVEMBER 16, 2023
Public relations is often subjective, meaning its impact is palpable but quantification difficult. More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. Today’s highly competitive marketplace compels the PR industry to validate its contributions and influence.
Agility PR Solutions
NOVEMBER 16, 2023
Figuring out how to engage Gen Z consumers has been a puzzle for brands and retailers since the sector emerged, and if anything, it’s becoming more complicated. Every little bit of insight helps, and new research from product visualization tech firm Nfinite offers some new perceptions, such as that Gen Z has proven to be […] The post Decoding Gen Z shopping habits: These elusive consumers are meticulous researchers and decision makers—here’s what they want appeared first on Agility PR Solu
OnePitch
NOVEMBER 16, 2023
How a pitch turns into a story can sometimes feel like a black box. Each media room is structured differently, with a mixture of editors, staff writers, and freelance contributors. For PR pros, it can be confusing what the different roles are at each publication and how you need to adjust your strategies for each to create a successful pitch. We break down the differences and how to adjust your pitches for each.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
5W PR
NOVEMBER 16, 2023
User-generated content (UGC) is a valuable tool for businesses in the digital age. UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in sha
Lauri Pehar Borsh
NOVEMBER 16, 2023
Digital and social media PR support is not merely a desire for business professionals, it’s now an essential business tool. In the current era dominated by digital connectivity, professionals are tasked with creating and sustaining a strong online presence. I like to refer to this as Personal Digital PR! This new level of […] The post Digital PR Mastery: The Crucial Role of Tactical Support for Professionals appeared first on Laurie Pehar Borsh Digital PR.
Stern + Associates
NOVEMBER 16, 2023
“I speak as a witness for the 1.5 million children who were murdered. I don’t want them to be forgotten. ‘Remember us.’ Those were their last words. ‘Remember us.’ And that’s what I’m trying to do.” – Tova Friedman, The New York Times Bestselling Author of “The Daughter of Auschwitz” In the digital age, we have access to more information than ever before – but somehow, knowledge of the horrors of the Holocaust is slowly eroding.
Maxim Behar
NOVEMBER 16, 2023
Because now the whole Bulgaria will rush to elect a mayor, so I thought that there should be a few universal requirements. Wherever the mayor in question is. Naturally - first he should go to work at least two days a week by public transport, and if he is in the village - by bicycle. Then, one evening, as by law, to pass through the neighborhood or village pub and drink one or two, whatever he chooses, with his neighbors, he will learn interesting things from them.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Doctor Spin
NOVEMBER 16, 2023
We are all victims of bad thinking habits. But by knowing (and understanding) where we often make thinking mistakes, we increase our chances of detecting mistakes before making poor decisions. I’ve listed several of these thinking habits so that we all can be more mindful and hopefully become better thinkers. Here we go: Quicklinks Types of Bad Thinking Habits PR Resource: List of Logical Fallacies and Biases Types of Bad Thinking Habits Types of Bad Thinking Habits Underpinning most of our thin
The Hoyt Organization
NOVEMBER 16, 2023
The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. With so many changes in the social media landscape, it’s easy to find yourself asking, what do I post on social media?
Doctor Spin
NOVEMBER 16, 2023
Is there a way to practice clear thinking? I’m on a mission to think better. As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently.
Onclusive
NOVEMBER 16, 2023
As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to: Presidential candidates Key political issues shaping the election news age
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
NOVEMBER 16, 2023
As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to: Presidential candidates Key political issues shaping the election news age
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