Thu.Feb 20, 2025

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6 reasons why visual storytelling is critical for successful PR campaigns

Agility PR Solutions

Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. Storytelling is an excellent way to engage your audience and when you include photos and videos […] The post 6 reasons why visual storytelling is critical for successful PR campaigns first appeared on Agility PR Solutions.

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How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

Communication isnt just importantits everything. Whether its with your team, customers, the media, or your social followers, it shapes every interaction. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals.

Writing 104
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B2B digital marketing: A strategic guide for modern business growth

Agility PR Solutions

Digital marketing in the B2B space has shifted dramatically in recent years, with data and personalization taking center stage. Marketing leaders now face increasing pressure to deliver measurable results while building authentic connections with their target accounts. The most successful B2B companies have moved beyond traditional marketing approaches, instead adopting integrated strategies that combine content, […] The post B2B digital marketing: A strategic guide for modern business gro

B2B 101
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Digital Presence Management: The Ultimate Guide for 2025

Prowly

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue.

SEO 104
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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How consumer-focused brands use wellness trends to modernize PR approaches

Agility PR Solutions

The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness trends to gain trust, loyalty, and media attention. PR professionals have a fantastic opportunity […] The post How consumer-focused brands use wellness trends to modernize PR approaches first appeared on Agility PR Solutions.

Trends 96

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Building Brand Loyalty For Toy Companies Through PR

5W PR

Building strong customer relationships in the toy industry requires more than just creating great products – it demands strategic public relations efforts that connect with both children and parents on an emotional level. The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety.

Company 78
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Pitch Guide Prep: David Oliver, USA Today

OnePitch

At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th

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Digital Presence Management: The Ultimate Guide for 2025

Prowly

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. But you should also manage your business's online presence very carefully. For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue.

SEO 104
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What Gen Z’s Motivations Mean for Your Brand Strategy

HMA Public Relations

A recent study explored Gen Zs perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.

Brand 60
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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25+ Best Press Release Distribution Services to Use in 2025

Prowly

Do you have a fantastic piece of news about your business or a client that you want the world to see? If you want to amplify its reach, all you need are reliable press release distribution services. But, as you'll learn in a moment, there are countless options in the market with both big promises and big price tags. Today, we help you choose the best press release distribution service to help you get noticed by media outlets and your target audience.

Analytics 104
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Link buying: The Good, the Bad, the Ugly

Buzzstream

Everywhere I go online, someone is talking about buying links. And every time I have the same questions: If its so risky, why do so many people do it? Why does it seem to work for some but not for others? Why hasn’t Google done more to fight it? All of these questions kept coming up, and I knew exactly who to go to. Ian Howells is one of the smartest SEOs I know.

SEO 77
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Elections without borders: How Germany’s election has gone global

NewsWhip

Germany is set to hold a federal election on February 23rd, after Chancellor Olaf Scholz called a snap vote when his coalition government collapsed late last year. Parties are competing for seats in the Bundestag (German federal parliament). The election is receiving an outsized level of international interest, due in no small part to prominent Americans boosting the AfD party, and media coverage and social chatter more prominent than we might have expected a few months ago.