Mon.Nov 13, 2023

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How to Use Sentiment Analysis in PR? The 2023 Guide

Prowly

Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR?

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Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week

Agility PR Solutions

During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a summary overview of some of the key takeaways from the firm’s presentation. The panelists […] The post Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week appeared first on Agility PR S

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3 Executive Communications Trends for 2024

Stern + Associates

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.

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How to Write and Send an AI Press Release (with Examples)

Prowly

Crafting an exceptional, engaging press release requires time and effort. While a simple announcement may only take a few hours, complex narratives with different angles might take a day or even more to put together. Whether you love or hate AI (and the buzz around it), it’s here to stay. The beauty of writing a […] The post How to Write and Send an AI Press Release (with Examples) appeared first on Prowly Magazine.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The Kindness Factor: How a Culture of Compassion Builds a Happier, More Productive Workplace

Stern + Associates

What does it take to cultivate a company culture of kindness, altruism and collaboration that attracts and retains talented employees? Discover top experts who offer fear-conquering strategies for a courageous, innovative workplace, research-backed tips to boost employee and customer happiness, thoughtful ways to bolster organizational resilience and mitigate stress, and frameworks for improving productivity by focusing on values, purpose, wellness and inclusion.

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A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black

Agility PR Solutions

2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious administrative gruntwork. But many comms firms have struggled […] The post A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black appeared first o

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#MediaMonday – Fred Mayson

HMA Public Relations

Today’s #MediaMonday feature comes to us from Fred Mayson, a general assignment reporter for Mohave Valley Daily News and two other regional papers from News West Publishing, the Laughlin Nevada Times and Needles Desert Star. Meet Fred in this post!

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Ultimate guide to law firm PR: Tips to embrace, PR benefits—and 8 steps to success

Agility PR Solutions

Looking to attract more cases and prospective clients for your law firm? Wondering how you can effectively promote your practice and boost business growth through strategic public relations efforts? Are you ready to discover how PR can help you establish yourself as an authority in your practice area, generate new leads, and build strong relationships […] The post Ultimate guide to law firm PR: Tips to embrace, PR benefits—and 8 steps to success appeared first on Agility PR Solutions.

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Changing the World with Kindness

Solo PR Pro

Today is World Kindness Day , and while we don’t normally celebrate every designated day on the calendar on this blog, we are here for this one. We are at a time in our history when mistrust, miscommunication and meanness seem to dominate the culture. As communication professionals we not only see it all, but are also subjected to it in our personal and professional lives.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How financial risk management boosts your sustainable marketing campaigns

Agility PR Solutions

When we talk about financial risk management, the mind wanders to bookkeeping, accountants, and analysts…right? However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and sustainable marketing campaigns. Image source If you think about it, risks can emerge in so many different ways.

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?Sustainability isn’t a Trend – It Should be Your Bottom Line

Landis PR

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet.

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PR expert Maxim Behar debuted on the music scene with the song "PR We Are"

Maxim Behar

Hosts (Maria Konstantinova and Viktor Dremsizov): That's right the song premiered simultaneously in New York and Sofia. How did he decide on this challenge and what motivated him to take up music we will now find out from the man himself. We say good morning, it's very nice to have you with us, Mr. Behar. Maxim Behar: Good morning, thank you very much.

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Protected: 2023 IPR-Leger Disinformation in Society Report

Institute for Public Relations

There is no excerpt because this is a protected post.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

Previously on #BuildingBridges2023, Mike spent time in our offices in Singapore and Taiwan. (If you didn’t catch the blog post, you can check it out here before diving into the below). The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. A westerner’s perspective I was incredibly excited about the opportunity to visit China because it’s hard to get an “inside” perspective from the U.K. — especially compared to markets like

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