Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.

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PR for Anyone

DECEMBER 12, 2023

Currently serving as an Associate Professor and the Director of the Center for Aging, Health and Humanities at George Washington University, RN Melissa Batchelor, PhD has dedicated her career to researching age-related issues, such as dementia and Alzheimer’s, and how we can provide better care for those battling these diseases as a society and a family.

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Agility PR Solutions

DECEMBER 12, 2023

When you want to do marketing, it’s essential to understand the pivotal role of authenticity in PR. Nowadays, authenticity has emerged as the linchpin that can make or break a brand’s reputation. So, let’s slowly go through everything you need to be aware of in order to leverage it. Understanding authenticity in PR Understanding the […] The post Humanizing your brand: The important role of authenticity in PR appeared first on Agility PR Solutions.

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Institute for Public Relations

DECEMBER 12, 2023

The IPR community pays tribute to IPR Trustee Mark Weiner, one of the founders of the IPR Measurement Commission and longtime Trustee and IPR supporter. We are deeply saddened by the loss of Mark Weiner, longtime IPR contributor, measurement expert, and friend to the public relations industry.

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Prowly

DECEMBER 12, 2023

Remember the good ol’ days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it’s nearly certain you’ve been using a dedicated tool to collect mentions and don’t need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […] The post Press Clippings Decoded: A Practical Guide to Mastering PR Exposure appeared first on Prowly Magazine.

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PR Fuel

DECEMBER 12, 2023

It’s easy to feel a pang of envy when you see one of your competitors in the headlines. A glowing news story about a new product or an exciting brand can be transformational for some businesses. But you don’t need to look on from the. Read More The post How to Get the Most Out of a Press Release Submission Service appeared first on eReleases.

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How To Branding Brand Writing 95

The Hoyt Organization

DECEMBER 12, 2023

Some folks are just born with confidence. They know from a very young age how to genuinely display self assuredness while guarding against the lack of humility and an inartful ego. For the rest, projecting that confidence is a skill that is honed over a period of time. Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance.

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OnePitch

DECEMBER 12, 2023

Emma Hinchliffe is a senior writer at Fortune, covering women in business and gender issues across business, politics, and culture. She is the author of The Broadsheet , Fortune ’s daily newsletter for and about the world’s most powerful women. Emma shares insights into her work covering women in business, gender issues, and the most important stories affecting women.

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Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind.

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Social Media Trends Crisis Crisis Management 80

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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HMA Public Relations

DECEMBER 12, 2023

There is value in being prepared, but should your lawyer write your talking points? Abbie Fink covers the importance of including your communications team following a recent congressional hearing on campus antisemitism. Read more in this post.

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Solo PR Pro

DECEMBER 12, 2023

Living in Michigan, I am always checking the forecast before I make plans. I have multiple weather apps but have also learned to assume that on any given day, you should be prepared for rain or snow. The outlook for the PR business feels a lot like Michigan weather lately. Even when the forecast is bright and clear, we plan for rain, fog, tornadoes and volcanoes.

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Institute for Public Relations

DECEMBER 12, 2023

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations. Key findings include: 1.

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Prohibition

DECEMBER 12, 2023

Bringing you another round-up of the latest social media updates, as AI continues to infiltrate, check it out below. Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. These small reel updates will be well received by content creators far and wide.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Axia PR

DECEMBER 12, 2023

Learn how to use the top seven social media platforms to your advantage. Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand.

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Social Media How To Company Media 62

Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions.

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Guidelines B2C Tools Creativity 62

Axia PR

DECEMBER 12, 2023

Understanding common media terms in these four categories will help communications professionals demystify any newsroom or office. Corporate communications professionals need familiarity with media terminology to perform their duties effectively on a daily basis. A glossary of common media terms, for example, provides public relations practitioners with an invaluable reference to navigate the communications industry.

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Media Corporate Examples Industry 62

Maxim Behar

DECEMBER 12, 2023

Miracles happen in Bulgaria. And unexpected ones. Out of the blue a prime minister has appeared, and an academic at that, who speaks slowly, carefully, respectfully, and is incredibly well argued for a politician. I have been watching Academician Denkov with quite a lot of attention since his first day in government and I am now really convinced that if there are more people with such language and attitude towards the media and their colleagues, Bulgaria will indeed become a much better place to

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Government Examples Media 59

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.