Agility PR Solutions

JUNE 30, 2024

The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing?

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Media Relations Measurement Survey Marketing 193

Axia PR

JUNE 30, 2024

Targeting only 1-50 recipients per pitch can maximize your open and clickthrough rates. When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer: Pitching to a highly targeted list of 1-50 journalists yields significantly higher open and clickthrough rates than pitching to larger groups does.

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Pitching Analysis Groups Data 83

Agility PR Solutions

JUNE 30, 2024

Globally, business practices differ, and China is no exception. The nation’s economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to comprehend Chinese business and accounting practices, which rely heavily on marketing and public […] The post Global comms: Understanding China’s PR, marketing and accounting practices appeared first on Agility PR Sol

Marketing 103

Marketing Company Publicity 103

Maxim Behar

JUNE 30, 2024

For some reason, no one likes to debate or argue before and after elections in Bulgaria. TV studios present us with some faceless "political scientists" (I use quotes because, to this day, there is no clear explanation of what these people are doing), even more faceless sociologists, and some whining political candidates here and there. But these are not debates.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

JUNE 30, 2024

The scenario is ripe for chaos in the coming months as the presidential-election battle heats up, along with the vitriol of a divided nation—we have the already out-of-control spread of disinformation, sure to be intensified by the malicious use of generative AI, which is also roaming the web uncontrolled, easily taking the form of still-new […] The post Combating election disinformation in the workplace: New IPR research reveals strategies for managing content and inoculating stakeholders

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Strategy Web Trends Publicity 103