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Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. We left both exhilarating events full of invaluable insights. Here’s a recap of what resonated with us most.
Looking for the perfect summer read? Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. Whether you’re interested in breaking bad habits and replacing them with helpful routines or looking for strategies for supercharging your team at work, these fifteen books have you covered all season long.
Have you been diligently working on your client’s PR campaigns but have no idea what your results are? Without valuable insights, you won’t know what to do next, and it’s hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.
Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Even though we’re four years out from the pandemic, many of us are still working remotely and looking to build community and connections with PR and media peers. During our recent OnePitch Summer Tour stop in New York City where we brought our signature Coffee with Publicists event to our friends in the Big Apple, we wanted to know…”do you like meeting in person or online and why?
Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or expanding internationally. With that in mind, […] The post 5 effective PR strategies for small businesses in 2024 appeared first on Agility PR Solutions.
Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or expanding internationally. With that in mind, […] The post 5 effective PR strategies for small businesses in 2024 appeared first on Agility PR Solutions.
While the earned media landscape is evolving, one thing remains clear: credible media coverage is a valuable component to any company’s communication effort. Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Let’s look at 5 things the irk journalists and hinder your chances of earned media coverage: 1.
Talent acquisition and retention has been a tough obstacle to overcome across all industries in the post-pandemic age, and companies of all shapes and sizes are perpetually struggling to strategize against the odds. And this includes Fortune 500 companies, as new research from hiring platform Phenom reveals that the majority of these organizations are failing […] The post Talent marketing: Most Fortune 500 companies are failing to match candidates with the right work using data and context
Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.
Defense tech has an incredible influence on how we live our lives. For starters, it gives us a piece of mind knowing that we are safe and enhances military operations. On the other hand, we can marvel at how far technology has come. The goal of public relations for defense sector companies is to help them carry their message to the right ears and build trust by affirming the public that their innovations are responsible and could save lives.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.
I seem to talk about trust a lot—whether with friends, my husband, colleagues, or pretty much everyone else. Trust is the anchor of many important relationships in life, so it’s no surprise that it was the main takeaway from a fantastic session at the AI Summit London. The topic? The future of journalism in the age of AI. Jane Barrett, Global Editor of Media News Strategy at Reuters, shared the organisation’s AI strategy, aimed at enhancing and empowering journalists.
Democracy, in its current structure, is not the best thing ever invented. It's easy to stick to Winston Churchill's saying, "It is what it is," and believe politics cannot develop further. If we quote any of the greatest politicians from the 1940s and place them in the reality of their time, their words certainly fit in. But this reality is no more; the world hasn't just changed since then, but it is an entirely different planet we live on today.
Professional wrestling is a unique and wonderful blend of sports, theatre and storytelling. For me, an account executive spending her weekdays working on PR campaigns, the weekends are for hitting the road and experiencing the unfolding drama at wrestling shows. At first glance, the world of public relations and the spectacle of professional wrestling may seem worlds apart.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Remember the last time you saw an organization make an embarrassing error that damaged its credibility? Cringeworthy, right? When it comes to corporate communications, accuracy goes hand-in-hand with favorability and trust.
Implementing a reputation shaping programme can seem daunting, but for most organisations, it’s a matter of following five clear steps from theory to practice. Depending on your business, this task might fall to the CEO, Founder, Communications Manager or Marketing Manager to work closely with their PR agency to develop and implement this plan.
Businesses are constantly searching for effective ways to reach their target audience, drive sales, and build brand loyalty. One powerful tool in the marketing arsenal is affiliate marketing. By leveraging the influence of affiliates, brands can significantly expand their reach and achieve impressive results. In this blog, we’ll explore what affiliate marketing is, its benefits for brands, ways to leverage it effectively and examples of brands doing it right.
The Western Journal Mark Borkowski, a PR consultant, said Meghan’s “bottom line” is whether what she delivers matches the waiting, according to Newsweek. “If there’s all this hype and it’s just a couple of bottles of spring water and a mediocre jam at a high price, then imagine what’s going to come down on them from a great height,” he said “They’re banking on curiosity.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
THE CLIENT: SKY ZONE (2017) THE PROJECT: In 2017 to support Sky Zone’s focus on birthday parties, Konnect engaged a popular celebrity parent, Christina Milian, to host her child’s birthday party at a local Sky Zone park. Konnect developed a comprehensive digital and PR strategy, leveraging Milian’s influence to raise awareness of Sky Zone’s birthday party program, coordinating all aspects of the event, including décor, photography, and catering.
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