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The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern PR professionals now need to handle international tasks that include product launches in Europe, media tours across Southeast Asia and panel talks […] The post Global PR campaigns: How to prepare your team for international med
In todays digital-first landscape, understanding Search Engine Optimization (SEO) can change how your stories are shared. For PR professionals, SEO isnt just technical jargonits a practical tool that helps your public relations content get seen. At its core, SEO is the practice of improving your content so that search engines like Google can find, understand, and rank it more easily.
Sustainability has become more than a corporate buzzword, its now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above all, they want honesty. For marketing professionals, this shift means walking a fine line between promoting genuine sustainability […] The post Greenwashing or genuine?
Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. While traditional PR methods still hold value, digital PR offers Martech startups targeted opportunities to reach decision-makers, build authority, and generate qualified leads. Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurabl
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Learn essential strategies for mastering virtual media appearances on Zoom, from technical setup to body language tips for executives seeking to enhance their digital presence. The post Media Training in the Age of Zoom: A Guide for Modern Executives appeared first on.
On Sept. 8, 2023, this website published an article I wrote titled, The too-often neglected facet of PR: Good customer servicemy personal experience with American Airlines. The essay detailed my correspondence with American Airlines after I wrote AA about a terrible experience I had while waiting to board a flight from Miami to New York. […] The post Customer service catastrophe: My exasperating dealings with United Healthcare first appeared on Agility PR Solutions.
On Sept. 8, 2023, this website published an article I wrote titled, The too-often neglected facet of PR: Good customer servicemy personal experience with American Airlines. The essay detailed my correspondence with American Airlines after I wrote AA about a terrible experience I had while waiting to board a flight from Miami to New York. […] The post Customer service catastrophe: My exasperating dealings with United Healthcare first appeared on Agility PR Solutions.
By Polly Winograd Ikonen When art and environmental conservation join forces, magic happens. The recent partnership between Save the Redwoods League (the League) and the new Broadway musical Redwood , starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences.
By Chris Beard Whenever I speak with students or early-career PR professionals about crisis communication, I often hear the same question: Isnt crisis comms just putting a PR spin on bad situations to make clients look better? My answer? That couldnt be more wrong. During a crisis, your messaging needs to: Be factual/ accurate… Continue reading Don’t Try to ‘Spin’ a Crisis The post Don’t Try to ‘Spin’ a Crisis appeared first on Culpwrit.
As AI-powered platforms like ChatGPT, Copilot and Perplexity reshape how people find and engage with information, the role of the press release is evolving.
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In this article, well find out how AI-powered PR is changing B2B marketing strategies. […] The post 8 ways AI-powered PR is changing B2B communications strategies first appeared on Agility PR Solutions.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Get a look into Arizonans everyday media consumption habits and perceptions of local media with the latest study from the Arizona Media Association. Justin Liggin shares findings from the report in this post.
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