PRSay

APRIL 2, 2024

Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release? People can read about 200 words a minute.

Journalism 176

Journalism Writing Course Measurement 176

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It’s a bit of an eclectic mix of announcements this month.

Reddit 173

Reddit Software B2B Technology 173

Agility PR Solutions

APRIL 2, 2024

Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest. New research from SMB-focused hiring firm Wizehire sheds light on the changing perception of women in leadership and the barriers they face, including the “motherhood penalty” and a lack of diversity, equity, and inclusion initiatives, particularly in small businesses. […] The post 2024 women in leadership: Challenges are fueled by a resurgence of traditio

Leadership 109

Leadership SMB Small Business Trends 109

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. But established news outlets still hold immense power.

Media 103

Media Print Radio Newspapers 103

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

APRIL 2, 2024

AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the marketing efforts, and then targeting the right audience for your product or services.

Marketing 103

Marketing Analysis Data Trends 103

Agility PR Solutions

APRIL 2, 2024

Creating a PR strategy for your music agency is vital for standing out in a crowded market, building a solid reputation, and connecting with your target audience. A well-crafted PR campaign can help promote your artists, increase their visibility, and ultimately drive their success. Below is a guide on how to create an effective PR […] The post 8 steps for creating a PR strategy to boost your music agency appeared first on Agility PR Solutions.

Agency 78

Agency Strategy Reputation Marketing 78

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? Absolutely not. Today’s revolution is the first true revolution in the PR business since its inception. That is indisputably so. PR used always to be dependent on traditional media, as well as being dependable. The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly

Print 64

Print Social Media Web Television 64

Culpwrit

APRIL 2, 2024

By Jeremy Silverstein Does your job make you unhappy? Do you often imagine “rage quitting” or simply walking out never to return? While thinking about looking for a new job on occasion is normal, daydreaming about it almost constantly is typically a strong indicator it’s time for a change. Of course, it’s not easy… Continue reading When You Know It’s Time To Find A New Job The post When You Know It’s Time To Find A New Job appeared first on Culpwrit.

Course 64

Course 64

Ethical Voices

APRIL 2, 2024

Joining me on this week’s episode is Joseph Abreu , the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida. He is also the 2024 National Chair of PRSA. He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career?

Policies 63

Policies Ethics Government Leadership 63

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Mark My Words

APRIL 2, 2024

The Sun Littler, whose nickname is “The Nuke”, is the reigning world youth darts champion. He rose to prominence at the 2023/24 PDC World Championships, kicking off the contest with one of the greatest debuts in the history of the sport as he beat Christian Kist in the first round.

Sports 60

Sports Meeting 60

Institute for Public Relations

APRIL 2, 2024

This summary is provided by the IPR Digital Media Research Center Victoria Oldemburgo de Mello, Dr. Felix Cheung, and Dr. Michael Inzlicht analyzed how X impacts user well-being, political polarization, outrage, and sense of belonging. A survey of 309 X users was conducted from March – June 2021. Key findings include: 1.) Respondents said they used the platform … Continue reading How Does X (Formerly Twitter) Impact Political Polarization?

Twitter 52

Twitter Survey Media Public Affairs 52

Institute for Public Relations

APRIL 2, 2024

Weber Shandwick and KRC Research examined American consumer and employee opinions on the role businesses play in national elections. An online survey of 1,009 U.S. adults was conducted from February 9–12, 2024. Key findings include: 1.) 44% of respondents somewhat agreed with the statement that “businesses are a constructive force for positive change.” — 25% … Continue reading Should Businesses Address Politics in the Workplace?

Construction 52

Construction Survey Employee Consumer 52

Institute for Public Relations

APRIL 2, 2024

Alethea examined how disinformation tactics are being used in social media to influence individuals. Specifically, Alethea studied X (formerly Twitter) accounts that they believed were being leveraged by Russia’s main military intelligence directorate to influence U.S. citizens on the war in Ukraine.

Twitter 45

Twitter Study Social Media Media 45

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching