Thu.Mar 21, 2024

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Funky ice cream and big chunks of values

Steve Barrett on PR

Unilever’s decision to divest its ice cream business, including social activist brand Ben & Jerry’s, is just one of the myriad stories from the past week that test the mettle of PR pros now working directly at the heart of business and reputation.

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Content distribution: A comprehensive look at strategies that drive results

Agility PR Solutions

In today’s digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for businesses and organizations. By implementing the right tactics and techniques, you can […] The post Content distribution: A comprehensive look at strategies that drive results appeared first on Agility PR Solutions.

Strategy 113
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Why Media Training is Important in 2024

OnePitch

Between social media apps, live TV, and countless streaming services, we’re exposed to and captivated by all sorts of digital media. Why? Visual stimuli make facts or resources more memorable. Since 2021, video consumption among the U.S. population has grown by 7.7%, with U.S. customers “spending 454 minutes (seven hours and 34 minutes) a day watching digital media.

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5 key trends redefining media engagement in the music industry

Agility PR Solutions

As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate across modern platforms. Musicians find themselves in an intricate […] The post 5 key trends redefining media engagement in the music industry appeared first on Agility PR Solutions.

Industry 109
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Bring Spring Cleaning to Your Brand

HMA Public Relations

It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!

More Trending

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How PR Influences Lifestyle Trends

5W PR

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. Public relations has a subtle but powerful hand in dictating people’s lifestyle trends and choices.

Trends 78
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Copy, right

Wadds Inc.

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies. For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA). The Chartered Institute of Public Relations (CIPR) Midlands group hosted a lunchtime webinar to bridge the gap.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. As the dust settles from Indonesia’s recent presidential election, the nation is readying itself for a new chapter under Prabowo Subianto. By and large the outlook is positive. The former military general who has secured almost 60% of the national vote , together with vice-presidential candidate Gibran Rakabuming Raka (outgoing president J

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How to use AI to Analyse Social Media and Identify Emerging Trends

Prohibition

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Lingerie isn't sexy.

Maxim Behar

It has become a trend in global politics – everyone is showing their 'lingerie,' recordings, personal conversations, accusations, compromising materials are being released. And we, the voters, watch. And each day, things are getting worse, and the reason is very simple – what we see is actually disgusting, and yet every four years, we have to choose them—the same ones, over and over again.

Course 59
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How Newsfile’s New Form N-PX Service Simplifies Your SEC Compliance

Newsfile

In a significant move to assist investment managers in navigating the complex landscape of SEC compliance, Newsfile Corp. unveils its latest offering: the Form N-PX Conversion and Filing Service. This innovative solution addresses the SEC’s mandate concerning executive compensation voting, commonly referred to as “say-on-pay” matters. What is Form N-PX?

Data 52
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How to Build A Media List (Without Paying For One)

Buzzstream

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with.

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2024’s Top Podcasts for Automotive and Mobility Technology Suppliers

Bianchi Biz Blog

There certainly isn’t a lack of information available out there and it can be difficult to decide which resources are the best to focus your time on when it comes to keeping automotive and mobility technology supplier executives informed. To help, we’ve reached out to clients and colleagues, researched options and have come up with a list of top podcasts of value to automotive and mobility technology suppliers.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!