Ronn Torossian

JANUARY 6, 2025

Learn how PR professionals can create effective media pitches in 2025 with personalization, multimedia content and authentic storytelling to build lasting journalist relationships The post Mastering the Art of Media Pitches in 2025: A Guide for the Modern PR Professional appeared first on.

Pitching 195

Pitching Storytelling Media Publicity 195

Agility PR Solutions

JANUARY 6, 2025

Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword analysis empowers businesses to stay ahead by identifying gaps, refining strategies, and seizing untapped opportunities.

Marketing 94

Marketing Analysis Trends Strategy 94

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.

Transportation 78

Transportation Branding Brand Chemicals 78

Agility PR Solutions

JANUARY 6, 2025

In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement. These elements, when aligned, create compelling narratives that not only capture attention but also foster long-term loyalty among consumers.

Technology 100

Technology Marketing Consumer Brand 100

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

JANUARY 6, 2025

The freemium model has proven to be a powerful strategy for SaaS companies, enabling them to acquire a large user base and convert them into paying customers. As the world moves into 2025, this model remains a cornerstone of many successful SaaS businesses. By understanding the key principles and implementing effective strategies, brands can optimize their freemium model to drive significant conversions.

Data 78

Data Agency Groups Community 78

Notified

JANUARY 6, 2025

The loss of consumer trust isnt simply tied to misinformation; its a deeper challenge that we need to explore more closely.

Crisis 75

Crisis Consumer Communications Publicity 75

Agility PR Solutions

JANUARY 6, 2025

Bad design in marketing is like showing up to a wedding in flip-flopsnot exactly the impression you want to make. Clashing colors, fonts that strain the eyes, or layouts that look rushed all have the same effect: they turn people away before they even figure out what you’re offering. In a world where visuals are […] The post Why bad design hurts your marketing effortsand tips to avoid it first appeared on Agility PR Solutions.

Marketing 86

Marketing Branding Brand Publicity 86

HMA Public Relations

JANUARY 6, 2025

Happy #MediaMonday! Check out the latest feature to meet Josh Kristianto, a reporter for ABC15 Arizona. Josh shares how he got his start as editor-in-chief of his high school newspaper, growth pitches he is looking for, favorite stories to work on and more. Take a look!

Newspapers 67

Newspapers Pitching Meeting Report 67

Ethical Voices

JANUARY 6, 2025

Bill Swanger, APR, Fellow PRSA , the founder of William Swanger Communications, and someone whose ideas were once considered for Star Trek, shares a number of important ethical issues, including: Why it is important to ethically address financial mistakes and clarify misunderstandings Ethically navigating paid and unpaid content Why don’t you tell us more about yourself and your career?

Ethics 59

Ethics Financial Government Nonprofit 59

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media