Thu.Feb 13, 2025

article thumbnail

How to Choose the Best Reputation Management Software? (+ Examples)

Prowly

Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A reputation management platform is a powerful tool designed to give you a leg up.

Software 104
article thumbnail

The communicator’s guide to affiliate marketing—5 tactics for success

Agility PR Solutions

Affiliate marketing presents a unique opportunity for digital marketers to leverage partnerships with affiliates to grow their brand and expand their reach. However, the competitive landscape can make affiliate marketing seem like a complex and daunting challenge. As marketers, it is crucial to not only understand how affiliate marketing works but also to master the […] The post The communicators guide to affiliate marketing5 tactics for success first appeared on Agility PR Solutions.

Marketing 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure Brand Awareness (a Guide + Tool List)

Prowly

What do people really think when they hear your brands name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all ? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility.

article thumbnail

AI and personalization make the perfect match for business growth—key benefits and challenges

Agility PR Solutions

Artificial intelligence is revolutionizing the way businesses interact with their customers, providing insights, predictive capabilities, and hyper-personalized experiences that drive growth. In a world where customer expectations are higher than ever, companies that harness the potential of AI personalization can leap ahead of the competition. By blending the analytical power of AI with tailored customer […] The post AI and personalization make the perfect match for business growthkey ben

Analytics 105
article thumbnail

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

article thumbnail

Capitalizing on a landmark trade agreement between the US and Peru

The Hoyt Organization

Seizing the Opportunity How do you capitalize on the signing of a landmark trade agreement between the United States and Peru just weeks before one of the worlds largest mining trade shows? For PROMPER, the Trade, Tourism, and Investment Commission of Peru, the answer was to create a strategic, media-driven campaign to maximize visibility and engagement.

More Trending

article thumbnail

Setting the stage for luxury living in Los Angeles

The Hoyt Organization

Setting the Stage for Ultra-Luxury When a private developer broke ground on the Four Seasons Private Residences Los Angeles , it defined a new pinnacle of luxury. This project quickly became the highest-priced condominium offering in Los Angeles, located in the prestigious North Robertson district, just across from the iconic Four Seasons Hotel Los Angeles at Beverly Hills.

article thumbnail

What Is a Media Contacts Database? And Why Does It Matter for PR Pros?

Notified

Youve spent time writ ing a great press release - but are you targeting the right journalists with your pitch?

article thumbnail

The Ultimate Guide to Effective Healthcare Public Relations Strategies

The Hoyt Organization

Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Because of this, public relations (PR) plays a critical role in shaping brand reputation, promoting services, and building trust.

article thumbnail

#CSOM – Is It Possible To Rebuild Trust in Government, NGOs, and Media?

HMA Public Relations

How can businesses, governments, and NGOs rebuild confidence? In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre break down key insights from the 2025 Edelman Trust Barometer, discussing the impact of transparency, leadership, and generational perspectives on trust. Check it out!

article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

Your OnePitch Guide to Pitching Cherlynn Low at Engadget

OnePitch

Each month, we host journalists on our virtual event series, called Pitch Palooza's, which are exclusive, live pitch review sessions for the OnePitch community. Our journalist guests share real-time feedback on PR pitches and talk about what works, what doesnt, and how to craft pitches that actually land coverage.

article thumbnail

Should You Avoid These Sites If You Want to Show Up in AI?

Buzzstream

AI is driving SEOs crazy. With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy.

SEO 62
article thumbnail

Media Insights: Tracking and Analysis of News Coverage about Trump’s Tariff Announcement and Reactions

Agility PR Solutions

Not surprisingly, administrative action during the early days of the new Trump presidency captured the business worlds attention, and the steady stream of global coverage reporting these moves dominated the media cycle. The key topic in early February has been the White Houses aggressive and wide-swinging decisions on tariffs, with Canada emerging as the focal […] The post Media Insights: Tracking and Analysis of News Coverage about Trumps Tariff Announcement and Reactions first appeared o

Analysis 105