Tue.Jan 16, 2024

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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. In the early years, startups are largely about an idea – a way to solve a problem – and willingness to risk a lot to bring that to life.

Software 135
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Peak Performance: Personal Triumphs and a World Record with Jenn Drummond

PR for Anyone

Jenn Drummond is an accomplished mountaineer, adventurer, inspirational speaker, podcast host, and author. She holds the World Record of being the first – and so far, only – woman to complete the Seven Second Summits challenge, which she began in December 2020 and completed on June 1st, 2023. Prior to conquering seven of the most dangerous and difficult summits on our planet, Jenn faced her share of adversity.

YouTube 130
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CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve

Agility PR Solutions

Chief marketing officers have not always been highly regarded by company leaders. In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO Study on Marketing and the CMO […] The post CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve appeared first on Agility PR Solutions.

Marketing 120
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How to leverage a one-person social media team with Jacob Shipley | On Top of PR podcast

Axia PR

In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Tune in to learn more!

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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10 steps for developing a solid PR strategy in the travel industry

Agility PR Solutions

The travel industry is an exciting, vast, and ever-evolving sector in which effective communication and public relations strategies—or lack thereof—can significantly impact a brand’s success. With the rise of digital media and changing consumer preferences, developing a comprehensive PR strategy is crucial. “Effective PR in the travel industry is not just about showcasing destinations; it’s […] The post 10 steps for developing a solid PR strategy in the travel industry a

Travel 117

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The state of surveys: New research reveals new business, cultural, and social trends from 17 million users’ insights

Agility PR Solutions

Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a new world in a more informed and activated society. New research from […] The post The state of surveys: New research reveals new business, cultural, and social trends from 17 million users’ insights appeared first on Agility

Survey 109
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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily.

Crisis 85
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Strategies for creating an effective customer feedback loop in SaaS

Agility PR Solutions

How closely do you listen to your customers? Most businesses will tell you they put their customers first, but some manage it much more effectively than others. When it comes to software as a service (SaaS) companies, actively addressing concerns is paramount. The competition in the SaaS space is so acute that those who don’t […] The post Strategies for creating an effective customer feedback loop in SaaS appeared first on Agility PR Solutions.

Strategy 103
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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

Chrome extensions are a dime a dozen. If you’re anything like me, you try a new one every week. Extension Monitor saw the count at over 188,000 extensions a few years ago. That is a lot of extensions to try out. There are also a lot of duds out there. Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions.

SEO 83
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Building Positive Relationships in the Oral Care Industry

5W PR

In the glowing sections of the oral care aisles in supermarkets, where rows of tubes and brushes all promise shining smiles, it’s easy to mistake those arrays of products with the ones aiming for a genuine connection. But in the midst of the shiny packaging and celebrity endorsements, the truth remains. It’s relationships, not bright and white rows of teeth, that are the currency of loyalty in this competitive landscape.

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Why Your Law Firm Marketing Strategy Must Include Media Relations

Buchanan PR

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. Beyond that, though, attorneys and law firms are exceptionally well-positioned to engage in a media relations initiative.

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The Role of Identity in Internal Community Development

Institute for Public Relations

As the world becomes increasingly polarized and experiences turmoil, scholars have envisioned different ways that public relations can contribute to the common good.

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Maxim Behar with a New Book on Business Ethics in The PR - "The Power Of Trust"

Maxim Behar

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO. The book will be available in English on Amazon and the official website beharbooks.com. " Many things have changed in the modern world in recent years, especially in the PR business, but despite all the changes, ethics

Ethics 59
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Value Of A Global PR Network

Landis PR

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not h

Agency 59
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Maxim Behar takes the top spot in the ranking of the Top 50 Global and Influential Personalities in the field of PR for 2023.

Maxim Behar

Maxim Behar, a Bulgarian entrepreneur and M3 Communications Group, Inc. CEO takes to top spot of the global platform Thinkers 360 of its annual PR ranking. He is the only professional to achieve the highest score of 100 points, surpassing PR experts from around the world. "I am extremely happy; this is undoubtedly a recognition for my entire team at M3 Communications Group, Inc., whom I highly appreciate and for whose support I am grateful," said Behar.

Groups 59
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Coffee with a Journalist: Telisha Bryan, Crain's New York

OnePitch

Telisha Bryan is a managing editor from Crain's New York, where she oversees the editing of articles for Crain's print publication, website and various newsletters. Telisha has been at Crain's New York since 2017, where she started as a copy Desk Chief.

Print 59
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The Executive Outlook on Communication in Asia-Pacific

Institute for Public Relations

PRovoke Media studied ESG, DEI, and budget trends in communication functions across Asia-Pacific. A survey of more than 120 senior in-house communications executives across the APAC region was conducted during the second quarter of 2023. Key findings include: 1.) 54% of respondents expressed high confidence levels in their businesses over the next 12 months.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Many well-known games are based on information asymmetry. Werewolf. Mafia. The City of Palermo. Among Us. Secret Hitler. The Resistance. Spyfall. The Town of Salem. How are these popular games related to the psychology of informed minorities and uniformed majorities? And what does information asymmetry mean for public relations ? Here we go: Dmitry Davidoff and “Mafia” In the corridors of Moscow State University, a young psychology lecturer named Dmitry Davidoff pondered a unique challenge: How