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In today’s competitive business landscape, maintaining a strong reputation is more crucial than ever. Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.
In today’s fast-paced digital world, your brand’s public image matters more than ever, and effective public relations campaigns are critical to shaping that image. At the heart of these efforts lies a powerful tool that many companies overlook: the logo. Your logo is more than just a visual marker—it’s a representation of your brand’s identity. […] The post How your brand logo and PR campaigns work together to connect and engage appeared first on Agility PR Solutions.
This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. From the integration of AI to the increasing influence of creators, here are the key takeaways we’re bringing back to shape our PR strategies moving forward.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
In today’s highly competitive travel and hospitality industry, standing out requires a strategic and integrated approach to marketing. A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Understanding the Target Audience The cornerstone of any successful marketing campaign is a deep understanding of the target audience.
Public Relay examined the different types of CEOs and the impact of CEO perception on organizational reputation. A content analysis of earned media from 50 major organizations was conducted from January 2022 – June 2024. The perception of CEOs and their impact ratings in the earned media were combined to identify their archetype. Key findings … Continue reading How does CEO Reputation Influence Organizational Reputation?
Public Relay examined the different types of CEOs and the impact of CEO perception on organizational reputation. A content analysis of earned media from 50 major organizations was conducted from January 2022 – June 2024. The perception of CEOs and their impact ratings in the earned media were combined to identify their archetype. Key findings … Continue reading How does CEO Reputation Influence Organizational Reputation?
The Guardian As a showbiz publicist, I know about the Faustian pact between famous people and the public. Stars think they understand it, but they really don’t. A s the worldwide tributes continue , the tragic death of Liam Payne at the cruel age of just 31 has shaken the foundations of how we perceive celebrity and fame. As a publicist and strategist who has worked with many famous people, I know something about this.
Anya Meyerowitz is a freelance editor and journalist. Anya highlights what subject lines PR professionals should avoid, her interest in meeting publicists in person, but not after hours, and the process as a freelancer to make a pitch work for the current news cycle.
Almost all businesses need public relations. However, what is too often overlooked is that PR teams can also benefit from working with other company departments. When PR is treated as a separate entity rather than integrated into a broader workforce, problems often arise from poor communication and ineffectual business strategy. So, let’s look a little […] The post Building through integrated teamwork: PR strategies for strengthening business image appeared first on Agility PR Solutions.
This summary is provided by the IPR Organizational Communication Research Center. Mental Health America examined current trends in workplace culture and internal communication. The study defined the following terms: — Healthy workplace: a workplace that positively promotes the well-being of their employees. — Unhealthy workplace: a workplace that negatively impacts the well-being of their employees. … Continue reading How Do Employees Feel in The Workplace?
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool… and effortlessly so. Fast forward to today, and while women’s professional sports in […] The post Sports marketing misfire: BOS Nation’s blueprint for a Boston comeback appeared first on Agil
Host (Lora Indzhova): Will the seventh elections bring stability and a majority in the upcoming 51st parliament? We'll discuss and probably vote on this topic with PR experts Desislava Olovanova and Maxim Behar. Hello and welcome! I'm happy to see you here, especially in this format, as we discuss politicians' behavior and their campaign promises in the official pre-election campaign we're currently in.
Guardian As a showbiz publicist, I know about the Faustian pact between famous people and the public. Stars think they understand it, but they really don’t. As the worldwide tributes continue, the tragic death of Liam Payne at the cruel age of just 31 has shaken the foundations of how we perceive celebrity and fame. As a publicist and strategist who has worked with many famous people, I know something about this.
As I write this essay on October 23, unlike the pundits on cable TV, or the print pundits known as columnists, I don’t know who will be elected president. But at this juncture I know two things: It doesn’t look good for Ms Harris. Her once former lead over the former president has vanished, and […] The post A PR lesson from Kamala Harris’ campaign that all practitioners should learn appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded More prospective customers downloaded gated content in 2023 than the year prior. Gated content consumption was up 14% compared to 2022 and 77% since 2019. That’s according to a new study by Netline. The company sells software that provides marketers with “intent data” and that’s where the data in this study comes from.
Kristen Dahlgren is a seasoned journalist with over 30 years of experience, known for her work on NBC’s The Today Show and NBC Nightly News. As a medical correspondent, she covered a story that ultimately saved her life and has since become a passionate advocate for breast cancer awareness. In this episode, Kristen joins Christina Daves to discuss her personal breast cancer diagnosis, the importance of self-advocacy in healthcare, and her current mission with the Cancer Vaccine Coalition t
Your website is your storefront, which is why you need to put your best foot forward if you want to attract your target audience. But, unlike traditional mall, a digital marketplace is huge, meaning that you compete against thousands of other companies. With more than a billion websites populating the web, it’s getting harder to […] The post 6 types of content you need on your website for maximum engagement and conversions appeared first on Agility PR Solutions.
Host: After your debut single—the world's first song about the PR industry—"PR We Are" topped the charts on the American R&B radio Hot 21, you have now completed another music project— the video for the hit song "Runaway" is out. Tell us about it. Maxim Behar: We made the next song with rapper Mihail Mihailov, "Misho Shamara," his son Mihail Mihailov - Junior, "Lil Sha," and we also included country singer Sarah Haralson from Nashville.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Northwestern University recently reported on the importance of brand trust. According to their business experts, reputation has become more important in the modern business landscape than the individual services or products your business offers. Reflect on your company’s current reputati… Read more The post Why a Strong Client Announcement Press Release Matters for Your Brand appeared first on eReleases.
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