Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

Ronn Torossian

NOVEMBER 2, 2023

In the ever-evolving landscape of digital marketing, finance brands are increasingly turning to finance influencers to build brand awareness and engage with their target audience. These influencers, often individuals with expertise in personal finance, investing, or related fields, can be valuable assets for financial institutions and companies looking to establish credibility, reach new customers, and […] The post Can Finance Brands use Influencers to Build Brand Awareness?

Branding 195

Branding Brand Financial Company 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

Prowly

NOVEMBER 2, 2023

What is UVPM? But here’s an even better question these days: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales […] The post What is UVPM in PR? (UVPM metric alternatives) appeared first on Prowly Magazine.

Measurement 104

Measurement Analytics 104

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

NOVEMBER 2, 2023

We’re all familiar with influencer marketing. Thanks to social media, we’re often being advertised to without even knowing it. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must experience. But it’s more than just pushing products. Influencer marketing in PR is […] The post Dos and don’ts for choosing the right influencers: A PR professional’s playbook appeared first on Agility PR Solutions.

Advertising 117

Advertising Advertising Social Media Marketing 117

Agility PR Solutions

NOVEMBER 2, 2023

The fear was palpable when generative AI swept in—many felt sure that the powerful and versatile new tech would make mere mortals unnecessary for many jobs in short order. Meanwhile, several months have gone by and most of us are still standing. And while we’re not positive that won’t happen someday, business leaders continue to […] The post The new realities of AI: No, it won’t take your job, but the skills gap is staggering—headcounts will increase, but most need a whole new skillset app

Trends 114

Trends Publicity 114

HMA Public Relations

NOVEMBER 2, 2023

Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.

Blogging 95

Blogging Marketing 95

Agility PR Solutions

NOVEMBER 2, 2023

Are you a person who loves editing photos or videos but is unsatisfied with your editing skills? For everyone who loves to make exciting transformations to photos and videos, CapCut Creative Suite is the best pick. It comes with the most exciting features and AI tools that help a person make dramatic transformations. In this […] The post Content Marketing Tools: What You Need to Know About CapCut Creative Suite appeared first on Agility PR Solutions.

Content Marketing 86

Content Marketing Creativity Tools Marketing 86

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The event showcased key gaming trends that will shape the industry in the future. Changing regulations in the gaming industry The gaming industry, both internationally and in the United States, faces a major challenge: evolving regulations.

Trends 78

Trends Sports Advertising Advertising 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. According to omnichannel marketing pioneer Jim Lecinski ( luh-ZIN-skee ), clinical associate professor of marketing at Northwestern University’s Kellogg School of Management MBA program, which is consistently ranked as the world’s #1 MBA program in marketing, organiza

Marketing 62

Marketing Privacy Training Strategy 62

Mark My Words

NOVEMBER 2, 2023

Daily Mail Mark Borkowski, arguably the UK’s top PR guru, told MailOnline the row over an ‘innocent tissue fire. emphasises the ridiculous fears that brands have now’ Who will the cancel mob target now?

Brand 60

Brand Branding 60

Medianet Australia

NOVEMBER 2, 2023

In the past ten years we’ve seen transformational shifts in the way society communicates with one another. Just looking at the digital media landscape alone, newspapers have been almost cannibalised, independent news has died and come back to life multiple times, digital media is key and…. *checks notes* newsletters are making a comeback?

Communications 52

Communications Newspapers Media Analysis 52

Institute for Public Relations

NOVEMBER 2, 2023

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Study 88

Study Report Resources 88

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ethical Voices

NOVEMBER 2, 2023

Another week, another round of ethics issues including articles that touch on AI risks, AI biases, and bird ethics. Executive order on managing the risks of AI – On Monday, President Biden issued an executive order on AI regulation with the goal of setting new standards for AI safety and security, protecting Americans’ privacy, and advancing equity and civil rights, among other topics.

Ethics 87

Ethics Privacy Guidelines Government 87

Institute for Public Relations

NOVEMBER 2, 2023

There is no excerpt because this is a protected post.

Employee 52

Employee Creativity Technology Industry 52

Institute for Public Relations

NOVEMBER 2, 2023

There is no excerpt because this is a protected post.

Measurement 52

Measurement Media Tools Blogging 52

Institute for Public Relations

NOVEMBER 2, 2023

There is no excerpt because this is a protected post.

Publicity 52

Publicity Employee Industry Blogging 52

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.