ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.

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Agility PR Solutions

FEBRUARY 13, 2024

In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it’s essential to align your efforts with overarching business goals and objectives. But when it’s all said and done, how can you effectively measure your PR efforts? […] The post Measuring PR success: Going beyond traditional metrics and defining 9 KPIs appeared first on Agility PR Solutions.

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Steve Barrett on PR

FEBRUARY 13, 2024

One in three Americans watched the big game this year while PR firms were busy activating on behalf of their clients on media row and elsewhere in host city Las Vegas.

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Sword and the Script

FEBRUARY 13, 2024

Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time Years ago, I went to work for a large company that was trying to do something new. Although it had roots in technology, it had little software experience and even less when it came to SaaS.

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PR for Anyone

FEBRUARY 13, 2024

Rachel Martin is the Founder and CEO at Oceano Wines, a rare find of a female-owned vineyard. Rachel’s magnificent journey began with her stepfather’s collection of fine wine, which sparked a passion for crafting her own luxury selection. As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia.

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Prowly

FEBRUARY 13, 2024

Do you want to be in control of how the media talks about your brand? You don’t need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business – a collection of carefully curated information for journalists and bloggers. Today, we’re going to […] The post What Is a Media Kit? Definition, Examples + How To Guide appeared first on Prowly Blog.

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Agility PR Solutions

FEBRUARY 13, 2024

As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use. New research from digital operations management firm PagerDuty uncovers a significant increase in the number of tech and data incidents that directly […] The post Collateral damage along the road to AI adoption: New research reveals significant increase in customer-facing incidents in m

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Reputation Us

FEBRUARY 13, 2024

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. The impressive panel included: Susan Orr, Indianapolis Business Journal, Technology Reporter Nida Ansari, Karmic Partners, CEO Stephen Cox, State of Indiana, Indiana Broadband–Infrastructure & Broadband Administrator Christopher Day, Elevate Ventures, CEO Aaron Gillum, 50 South Capi

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Prowly

FEBRUARY 13, 2024

While “spray and pray” tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. This method, ultimately a time sink, doesn’t contribute to long-term brand success. Moreover, with the diminishing number of journalists and […] The post How to Improve Your Pitching Strategy Using Email Performance Data appear

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Agility PR Solutions

FEBRUARY 13, 2024

In the current era, the requirement of online anonymity, data security, and unrestricted access to the internet are critical. With the requirements, various tools and technologies are introduced to meet the needs. Among them is a mobile proxy server that routes internet traffic through mobile requests. Hence, in this guide, we will explore the world […] The post Stay connected, stay private: Exploring the world of mobile proxies appeared first on Agility PR Solutions.

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Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. In 2023, more than 4.89 billion people were using social media globally.

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OnePitch

FEBRUARY 13, 2024

Thomas Germain , senior technology reporter at Gizmodo, covers issues related to privacy, AI, misinformation, digital rights, and life on the Internet.

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Solo PR Pro

FEBRUARY 13, 2024

Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Thankfully, for most solo PR Pros, bad clients are the exception rather than the rule. Below are a few tips that will help you keep the streak of great clients going in 2024! Learn to spot red flags The first step to avoiding bad clients is to recognize potential troublemakers.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Agility PR Solutions

FEBRUARY 13, 2024

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It leverages the influencers’ ability to sway their audience’s opinions and behaviors to promote products, services, or causes.

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Social Media Marketing Media Strategy 78

5W PR

FEBRUARY 13, 2024

The dentist’s office is undergoing a digital transformation thanks to teledentistry. This new approach utilizes video calls and advanced technology to deliver dental care. It all started back in the 1920s, with pioneers using clunky radios and even TVs to peek into patients’ mouths from afar. But like dial-up internet and shoulder pads, those early attempts were more futuristic ideas than practical solutions.

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Axia PR

FEBRUARY 13, 2024

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy. Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

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Mark My Words

FEBRUARY 13, 2024

The Express PR guru Mark Borkowski has said that the Duke and Duchess of Sussex’s new website is an attempt by them to “dump their failures” and restart.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

FEBRUARY 13, 2024

In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. During this episode, John breaks down the cost of getting earned media and why it’s worth it. Tune in to learn more!

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Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? You’ve come to the right place. Check out the changes that will impact your Q1 strategy below. Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. This shift expands the spectrum of engagement metrics available on the main feed.

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