Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. While the company is still technically operating – it’ll monitor bid opportunities – it’s a shell of its former self. Burrelles was founded in 1888. That’s 136 years ago and about 18 years before Ivy Lee would send the first-ever press release.

Print 124

Print Newspapers Google B2B 124

Axia PR

JULY 2, 2024

Understanding the optimal timing for pitches will help you pitch like a pro. Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success.

Pitching 119

Pitching Report Media Media Relations 119

NewsWhip

JULY 2, 2024

Our new view-only dashboards provide real-time insights that can be shared across your company. This new feature will boost your team’s ability to monitor, respond, and strategize effectively, keeping everyone up to date. Unlock insights across your organization with NewsWhip’s shareable dashboards Today, NewsWhip is introducing shareable View-Only Dashboards to the Spike platform.

Data 88

Data Report Company Communications 88

Agility PR Solutions

JULY 2, 2024

Running a business can be overwhelming, with countless tasks demanding your attention. However, automation offers an incredible way to streamline operations and free up your time for more strategic activities. Imagine having processes that run smoothly on autopilot, routine admin tasks while minimizing human error. From email marketing and project management to social media scheduling […] The post Streamlining your hustle: 7 strategies to automate (almost) all of your business appeared fir

Strategy 86

Strategy Social Media Marketing Media 86

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

JULY 2, 2024

The quick rise of artificial intelligence (AI) use and the shifting media landscape might suggest a future devoid of human interaction. However, this couldn’t be further from the truth. In this dynamic environment, the need for the human touch becomes even more important. This is especially true when it comes to public relations. PR acts as a bridge, fostering understanding and connection between people and the often-complex worlds of media and AI.

Ethics 78

Ethics Media Privacy Analysis 78

Contently - Strategy

JULY 2, 2024

You’ve hired a couple of go-to creators who produce on-brand work. You’ve made a few killer pieces of content —albeit, not without some blood, sweat, and tears. Now, it’s time to do it again. About 250 times. This quarter. Daunted? You’re not alone. Scaling is one of the biggest challenges of a successful content marketing program.

Strategy 52

Strategy Marketing Guidelines Content Marketing 52

Agility PR Solutions

JULY 2, 2024

The customer experience has grown from a post-purchase service challenge into a multifaceted obstacle course for brands—and nearly every one is failing miserably, according to new research from Forrester. CX quality among brands in the US sits at an all-time low after declining for an unprecedented third year in a row. Several factors—including brands’ inability […] The post Customer experience collapse: New research finds brands’ CX quality at an all-time low—a scant few put their custome

Branding 78

Branding Brand Course Trends 78

PR Fuel

JULY 2, 2024

Using ChatGPT to Create Compelling AI-Generated Press Releases As a long-time advocate for press releases to gain earned media, I’ve seen firsthand how a well-written press release can generate significant publicity for businesses of all sizes. With the rise of AI writing tools for press releases like ChatGPT, Claude and more, it’s now possible to generate press release drafts more efficiently than ever.

Writing 52

Writing Pitching Tools Case Study 52